The Honest Company, Inc. is classed by the SEC under Retail-Catalog & Mail-Order Houses (industry code 5961), based in Los Angeles, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $371 million and a loss of $16 million (its filed statements).
Retail businessRetail-Catalog & Mail-Order HousesLos Angeles, CAfilings since 20119 of 9 filed
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5961, Retail-Catalog & Mail-Order Houses); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.1 out of ten, 9 of 9 metrics filed: past 5.4 out of ten, present 4.9 out of ten, future 5.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 4.0 out of ten. +7.9% a year over 7 filed years; profitable in 0 of 7. 41st percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 2.5 out of ten. Share count grew 6.4% a year. 0% of cash flow returned. Insiders: 40 sales, 0 purchases. 25th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 5.0 out of ten. ROE -9%: lost 9¢ per shareholder dollar. Leverage 25%: owes 25¢ per asset dollar. 50th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 4.7 out of ten. bottom 47% of 29 in its family; net margin -4.2%. 47th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 4.7 out of ten. bottom 47% of 16 in its family for leadership; chief executive since 2023. 47th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 5.7 out of ten. top 43% of 29 in its family for room to expand. 57th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 6.1 out of ten. top 39% of 29 in its family for growth drivers. 61st percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 4.1 out of ten. bottom 41% of 25 in its family for expectations against reality. 41st percentile among 25 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-25 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4, 2026-10-09. Filings on record since 2011. Read from EDGAR 2026-10-12.
Who runs it
Vernon, Carla (Chief Executive Officer); Ball, Dorria L. (Chief People Officer); Bruce, Curtiss James III (Chief Fin. & Operating Officer); Warren, Jessica (Chief Creative Officer); Winchell, Stephen (Chief Innovation Officer); Barton, Katherine (Chief Growth Officer); Sternweis, Thomas (SVP, Enterprise Dev. & Strat.); Mayle, Jonathan (SVP, Customer Sales); Sheehey, Brendan (General Counsel); Von, Kunssberg Etienne (SVP, Supply Chain); and 7 more. 17 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-09.
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