a.k.a. Brands Holding Corp. is classed by the SEC under Retail-Catalog & Mail-Order Houses (industry code 5961), based in San Francisco, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $600 million and a loss of $31 million (its filed statements).
Retail businessRetail-Catalog & Mail-Order HousesSan Francisco, CAfilings since 20219 of 9 filed
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5961, Retail-Catalog & Mail-Order Houses); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.4 out of ten, 9 of 9 metrics filed: past 4.4 out of ten, present 4.1 out of ten, future 4.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 2.6 out of ten. 2 warning events since 2021; the latest 2024-03-14. 26th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 5.8 out of ten. +34.3% a year over 7 filed years; profitable in 2 of 7. 58th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 5.9 out of ten. Share count steady. 11% of cash flow returned. Insiders: 2 sales, 0 purchases. 59th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 4.5 out of ten. ROE -32%: lost 32¢ per shareholder dollar. Leverage 75%: owes 75¢ per asset dollar. 45th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 4.1 out of ten. bottom 41% of 29 in its family; net margin -5.2%. 41st percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 3.3 out of ten. bottom 33% of 16 in its family for leadership; chief executive since 2024. 33rd percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 3.8 out of ten. bottom 38% of 29 in its family for room to expand. 38th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 3.6 out of ten. bottom 36% of 29 in its family for growth drivers. 36th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 7.0 out of ten. top 30% of 25 in its family for expectations against reality. 70th percentile among 25 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-05 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4/A, 2026-10-05. Filings on record since 2021. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 66%, Australia/New Zealand 31%, Rest of world 3%. As tagged in its annual report (Form 10-K, filed 2026-03-05).
Who runs it
Long, Ciaran Joseph (CHIEF EXECUTIVE OFFICER); Grant, Kevin J. (CHIEF FINANCIAL OFFICER); Trembley, Michael Frank (See remarks); White, Kenneth C. (See Remarks); Mccormick, Myles B (director); Cassidy, Carrie (director); Ghosh, Sourav (director); Eskenazi, Ilene (director); Thompson, Kelly Ann (director). 9 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
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