Wpp Plc
Wpp Plc is classed by the SEC under Services-Advertising Agencies (industry code 7311), based in London, GB. Its filings are on EDGAR under CIK 806968; the figures the desk reads are not on file yet.
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 7311, Services-Advertising Agencies); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.4 out of ten, 7 of 9 metrics filed and 2 estimated: past 5.7 out of ten, present 4.5 out of ten, future 3.0 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.5 out of ten. No warning events in its filings since 2017. 75th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 5.4 out of ten. -1% a year over 10 filed years; profitable in 8 of 10. 54th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.8 out of ten. Share count shrank 1.2% a year. 7% of cash flow returned. Insiders: 0 sales, 1 purchases. 38th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.6 out of ten. CrossAssetData estimate 4.6/10, confidence 20 of 100 (family median). 50th percentile among 9 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Industry position (present): 4.5 out of ten. bottom 45% of 10 in its family; net margin -1.3%. 45th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.4 out of ten. CrossAssetData estimate 4.4/10, confidence 20 of 100 (family median). 50th percentile among 5 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 4.0 out of ten. bottom 40% of 10 in its family for room to expand. 40th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 2.3 out of ten. bottom 23% of 10 in its family for growth drivers. 23rd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.8 out of ten. bottom 28% of 9 in its family for expectations against reality. 28th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-03-19 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 6-K, 2026-10-02. Filings on record since 1996. Read from EDGAR 2026-10-12.
Who runs it
Rose, Cindy H (Chief Executive Officer); Wilson, Rosemary Joanne (Chief Financial Officer); Agnefjall, Hans Peter Henrik (director); Ahrendts, Angela J (director); Dingemans, Simon (director); Dufour, Sandrine E (director); Ilube, Thomas S (director); Jansen, Philip (director); Weed, Keith Charles F (director); Whitbread, Jasmine M (director); and 1 more. 11 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.