CRTO

Criteo S.A.

Criteo S.A. is classed by the SEC under Services-Advertising Agencies (industry code 7311), based in Paris, FR. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $1.9 billion and a profit of $149 million (its filed statements).

Advertising business Services-Advertising Agencies Paris, FR filings since 2013 9 of 9 filed

Sector peers: STGWGRPNYDKGOMC

6.3/10headline grade
vs its business-model standard

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 7311, Services-Advertising Agencies); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 6.3 out of ten, 9 of 9 metrics filed: past 6.8 out of ten, present 6.8 out of ten, future 5.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 7.5 out of ten. No warning events in its filings since 2017. 75th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 6.5 out of ten. +0.9% a year over 10 filed years; profitable in 10 of 10. 65th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 6.5 out of ten. Share count shrank 4.4% a year. 63% of cash flow returned. Insiders: 28 sales, 4 purchases. 65th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Financial health (present): 8.0 out of ten. ROE 12%: 12¢ of profit per shareholder dollar. Leverage 46%: owes 46¢ per asset dollar. 80th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 7.0 out of ten. top 30% of 10 in its family; net margin 7.4%. 70th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 4.4 out of ten. bottom 44% of 5 in its family for leadership; chief executive since 2025. 44th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
  • Room to expand (future): 7.0 out of ten. top 30% of 10 in its family for room to expand. 70th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 3.3 out of ten. bottom 33% of 10 in its family for growth drivers. 33rd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 6.8 out of ten. top 31% of 9 in its family for expectations against reality. 69th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).

The filing record

Newest annual report: Form 10-K filed 2026-02-26 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4, 2026-09-02. Filings on record since 2013. Read from EDGAR 2026-10-12.

Where the revenue comes from

Lines of business in fiscal 2025: Performance Media 86%, Retail Media 14%. By geography: United States 39%, EMEA 37%, Asia-Pacific 20%, France 5%. As tagged in its annual report (Form 10-K, filed 2026-02-26).

Who runs it

Komasinski, Michael (CEO); Gleason, Brian (CRO & President, Retail Media); Mcgogney, Connor (Chief Financial Officer); Glickman, Sarah Js (Chief Financial Officer); Damon, Ryan (Chief Legal Officer); Jay, Stefanie (director); Balla, Nathalie (director); Lalleman, Marie (director); Mesrobian, Edmond (director); Picard, Rachel (director); and 2 more. 12 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.

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