Wix.com Ltd.
Wix.com Ltd. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Tel Aviv. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $2.0 billion and a profit of $51 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.3 out of ten, 8 of 9 metrics filed and 1 estimated: past 7.1 out of ten, present 5.9 out of ten, future 6.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.8 out of ten. +23.9% a year over 10 filed years; profitable in 3 of 10. 68th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.5 out of ten. Share count shrank 0.2% a year. 88% of cash flow returned. Insiders: 15 sales, 8 purchases. 75th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.8 out of ten. Leverage 114%: owes 114¢ per asset dollar. 57th percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.7 out of ten. top 33% of 73 in its family; net margin 2.5%. 67th percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.1 out of ten. CrossAssetData estimate 5.1/10, confidence 20 of 100 (family median). 50th percentile among 42 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 7.5 out of ten. top 25% of 71 in its family for room to expand. 75th percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.5 out of ten. top 44% of 70 in its family for growth drivers. 56th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.3 out of ten. top 37% of 65 in its family for expectations against reality. 63rd percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-03-05 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 144, 2026-09-02. Filings on record since 2013. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Creative Subscription 71%, Business Solutions 29%. By geography: United States 56%, Europe 25%, Other 18%, Israel 1%. As tagged in its annual report (Form 20-F, filed 2026-03-05).
Who runs it
Abrahami, Avishai (Chief Executive Officer); Zohar, Nir (President); Shemesh, Lior (CFO); Meyer, Shelly B (Chief People Officer); Even-Haim, Yaniv (CTO); Shai, Omer (CMO); Gutler, Ron (director); Bigley, Deirdre Mary (director); Bloch, Allon (director); De, Mojana Francesco (director); and 3 more. 13 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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