TripAdvisor, Inc.
TripAdvisor, Inc. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Needham, MA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $1.9 billion and a profit of $40 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.0 out of ten, 9 of 9 metrics filed: past 5.5 out of ten, present 6.3 out of ten, future 5.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 3.8 out of ten. +2.8% a year over 10 filed years; profitable in 7 of 10. 38th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 6.8 out of ten. Share count shrank 3.5% a year. 34% of cash flow returned. Insiders: 6 sales, 0 purchases. 68th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 7.1 out of ten. ROE 6%: 6¢ of profit per shareholder dollar. Leverage 75%: owes 75¢ per asset dollar. 71st percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.0 out of ten. top 39% of 73 in its family; net margin 2.1%. 61st percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.2 out of ten. top 48% of 34 in its family for leadership; chief executive since 2022. 52nd percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.0 out of ten. top 30% of 71 in its family for room to expand. 70th percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 6.3 out of ten. top 37% of 70 in its family for growth drivers. 63rd percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 4.6 out of ten. bottom 46% of 65 in its family for expectations against reality. 46th percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-13 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form 4, 2026-09-04. Filings on record since 2011. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 68%, All Other Countries 16%, United Kingdom 16%. As tagged in its annual report (Form 10-K, filed 2026-02-13).
Who runs it
Ambeskovic, Almir (CEO, TheFork); Goldberg, Matt (CEO and President); Noonan, Michael (CFO & SVP); Dalton, Kristen Ann (Chief Strategy & Ops Officer); Rijvers, Christiaan-Pepijn (Chief Business Officer); Kalvert, Seth J (Chief Legal Officer & Sec.); Bisesto, Laura (director); Blake, Katryn (director); Cates, Andrew F. (director); Dichter, Alex (director); and 14 more. 24 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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