comScore, Inc.
comScore, Inc. is classed by the SEC under Services-Business Services, NEC (industry code 7389), based in Reston, VA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $357 million and a loss of $10 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a marketplace business: prior from its industry code (SEC 7389, Services-Business Services, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 3.4 out of ten, 9 of 9 metrics filed: past 2.2 out of ten, present 3.1 out of ten, future 4.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 2.5 out of ten. 11 warning events since 2017; the latest 2023-07-17. 25th percentile among 105 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 2.2 out of ten. -1.2% a year over 10 filed years; profitable in 0 of 10. 22nd percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 2.0 out of ten. Share count grew 4.6% a year. 0% of cash flow returned. Insiders: 6 sales, 5 purchases. 20th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.0 out of ten. ROE -9%: lost 9¢ per shareholder dollar. Leverage 73%: owes 73¢ per asset dollar. 40th percentile among 98 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 3.0 out of ten. bottom 30% of 101 in its family; net margin -2.8%. 30th percentile among 101 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 1.8 out of ten. bottom 18% of 67 in its family for leadership; chief executive since 2026. 18th percentile among 67 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.0 out of ten. bottom 40% of 99 in its family for room to expand. 40th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.7 out of ten. bottom 37% of 99 in its family for growth drivers. 37th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.7 out of ten. top 33% of 93 in its family for expectations against reality. 67th percentile among 93 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-26 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-14 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-12 (on EDGAR). Newest filing: Form 4, 2026-09-08. Filings on record since 2002. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Content and Ad Measurement Syndicated Audience 71%, Research Insight Solutions 15%, Content and Ad Measurement Cross Platform Solutions 14%. By geography: United States 88%, Europe 7%, Latin America 2%, Canada 1%, Other 1%. As tagged in its annual report (Form 10-K, filed 2026-03-26).
Who runs it
Mclaughlin, Matthew F. (Chief Executive Officer); Livek, William Paul (Chief Executive Officer and Executive Vice Chairman); Curry, Mary Margaret (Chief Financial Officer and Treasurer); Sharma, Smriti (Chief Analytics & Technology Officer); Bagdasarian, Stephen (Chief Commercial Officer); Kline, David (director); Liberty, Broadband Corp (director); Cerberus, Capital Management, L.p. (director); Pine, Investor, Llc (director); Frankel, Stuart Brian (director); and 6 more. 16 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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