MediaAlpha, Inc. is classed by the SEC under Services-Business Services, NEC (industry code 7389), based in Los Angeles, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $1.1 billion and a profit of $26 million (its filed statements).
Marketplace businessServices-Business Services, NECLos Angeles, CAfilings since 20209 of 9 filed
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a marketplace business: prior from its industry code (SEC 7389, Services-Business Services, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.9 out of ten, 9 of 9 metrics filed: past 4.2 out of ten, present 4.7 out of ten, future 5.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 7.9 out of ten. No warning events in its filings since 2020. 79th percentile among 105 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 4.7 out of ten. +20.8% a year over 8 filed years; profitable in 5 of 8. 47th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 1.3 out of ten. Share count grew 16.8% a year. 0% of cash flow returned. Insiders: 303 sales, 0 purchases. 13th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 3.4 out of ten. Leverage 108%: owes 108¢ per asset dollar. 34th percentile among 98 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 6.1 out of ten. top 39% of 101 in its family; net margin 2.4%. 61st percentile among 101 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 3.6 out of ten. bottom 36% of 67 in its family for leadership. 36th percentile among 67 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 2.3 out of ten. bottom 23% of 99 in its family for room to expand. 23rd percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 7.8 out of ten. top 22% of 99 in its family for growth drivers. 78th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 5.9 out of ten. top 41% of 93 in its family for expectations against reality. 59th percentile among 93 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-23 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-29 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-29 (on EDGAR). Newest filing: Form 4, 2026-10-09. Filings on record since 2020. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Property and Casualty Insurance 90%, Health Insurance 8%, Life Insurance 2%, Other under 1%. As tagged in its annual report (Form 10-K, filed 2026-02-23).
Who runs it
Thompson, Patrick Ryan (Chief Financial Officer and Treasurer); Yeh, Kuanling Amy (Chief Technology Officer); Nonko, Eugene (CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER); Cramer, Keith (Chief Revenue Officer); Coyne, Jeffrey B (GENERAL COUNSEL AND SECRETARY); Yi, Steven (See Remarks); Sinanyan, Tigran (See Remarks); Stclair, Lauren (director); Arasu, Venmal (raji) (director); Hunt, Bradley William (director); and 2 more. 12 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-09.
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