PSQ Holdings, Inc. is classed by the SEC under Services-Advertising (industry code 7310), based in West Palm Beach, FL. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $18 million and a loss of $37 million (its filed statements).
Advertising businessServices-AdvertisingWest Palm Beach, FLfilings since 20216 of 9 filed, 3 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 7310, Services-Advertising); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.2 out of ten, 6 of 9 metrics filed and 3 estimated: past 4.0 out of ten, present 2.6 out of ten, future 6.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 1.0 out of ten. 4 warning events since 2021; the latest 2026-02-17. 10th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 7.0 out of ten. +78.9% a year over 3 filed years; profitable in 0 of 3. 71st percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 2.3 out of ten. CrossAssetData estimate 2.3/10, confidence 35 of 100 (one part). 23rd percentile among 15 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Financial health (present): 2.5 out of ten. ROE -272%: lost 272¢ per shareholder dollar. Leverage 77%: owes 77¢ per asset dollar. 25th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 3.7 out of ten. bottom 37% of 15 in its family; net margin -200.9%. 37th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 0.5 out of ten. CrossAssetData estimate 0.5/10, confidence 35 of 100 (one part). 5th percentile among 12 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Room to expand (future): 6.0 out of ten. top 40% of 15 in its family for room to expand. 60th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 7.7 out of ten. top 23% of 14 in its family for growth drivers. 77th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 4.7 out of ten. CrossAssetData estimate 4.7/10, confidence 20 of 100 (family median). 50th percentile among 11 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
The filing record
Newest annual report: Form 10-K filed 2026-03-17 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-04 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 for the period ended 2026-07-29 (on EDGAR). Newest filing: Form 4, 2026-10-05. Filings on record since 2021. Read from EDGAR 2026-10-12.
Who runs it
Seifert, Michael Stephen (Chief Executive Officer); Pena, Michael (Chief Financial Officer); Rinn, James (Chief Financial Officer); Wenzel, Krista (Chief Accounting Officer); Perkins, Michael D. (Chief Operations Officer); Wunderlich, Dusty (Chief Strategy Officer); Hebert, Michael Robert (Chief People Officer); Celli, James (director); Langston, Willie (director); Long, Caitlin (director); and 3 more. 13 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.