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FLNT

Fluent, Inc.

Fluent, Inc. is classed by the SEC under Services-Advertising (industry code 7310), based in New York, NY. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $209 million and a loss of $27 million (its filed statements).

Advertising business Services-Advertising New York, NY filings since 2009 8 of 9 filed, 1 estimated
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Sector peers: TNMGPSQHIZEATZOO

4.0/10headline grade
vs its business-model standard
4.6/10past 3.7/10present 3.7/10future

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 7310, Services-Advertising); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 4.0 out of ten, 8 of 9 metrics filed and 1 estimated: past 4.6 out of ten, present 3.7 out of ten, future 3.7 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 3.3 out of ten. 9 warning events since 2017; the latest 2025-08-15. 33rd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 3.9 out of ten. -0.2% a year over 9 filed years; profitable in 1 of 9. 39th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 7.7 out of ten. CrossAssetData estimate 7.7/10, confidence 35 of 100 (one part). 77th percentile among 15 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
  • Financial health (present): 2.6 out of ten. ROE -149%: lost 149¢ per shareholder dollar. Leverage 80%: owes 80¢ per asset dollar. 26th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 3.3 out of ten. bottom 33% of 15 in its family; net margin -13%. 33rd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 6.2 out of ten. top 38% of 7 in its family for leadership; chief executive since 2024. 62nd percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
  • Room to expand (future): 3.3 out of ten. bottom 33% of 15 in its family for room to expand. 33rd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 3.2 out of ten. bottom 32% of 14 in its family for growth drivers. 32nd percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 5.6 out of ten. top 44% of 11 in its family for expectations against reality. 56th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).

The filing record

Newest annual report: Form 10-K filed 2026-03-31 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-13 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-10 (on EDGAR). Newest filing: Form 8-K, 2026-10-05. Filings on record since 2009. Read from EDGAR 2026-10-12.

Where the revenue comes from

Product and service lines in fiscal 2025: Owned and Operated 45%, Commerce Media Solutions 39%, Call Solutions 12%, Ad Parlor 3%, Product and Service Other under 1%. As tagged in its annual report (Form 10-K, filed 2026-03-31).

Who runs it

Patrick, Donald Huntley (Chief Executive Officer); Perfit, Ryan Macnab (Chief Financial Officer); Schulke, Ryan (Chief Strategy Officer); Conlin, Matthew (Chief Customer Officer); Geygan, James (director); Graff, David Allen (director); Mathis, Donald H (director); Pfenniger, Richard C Jr (director); Shattuck, Kohn Barbara (director); Frost, Phillip Md Et Al (director). 10 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.

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