JD.com, Inc.
JD.com, Inc. is classed by the SEC under Retail-Retail Stores, NEC (industry code 5990), based in Daxing District, Beijing, CN. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $187 billion and a profit of $2.8 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5990, Retail-Retail Stores, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.4 out of ten, 8 of 9 metrics filed and 1 estimated: past 7.9 out of ten, present 6.2 out of ten, future 5.4 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 8.1 out of ten. +19.8% a year over 10 filed years; profitable in 6 of 10. 81st percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.7 out of ten. Share count shrank 2.2% a year. 55% of cash flow returned. Insiders: 0 sales, 0 purchases. 77th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 6.2 out of ten. ROE 9%: 9¢ of profit per shareholder dollar. Leverage 68%: owes 68¢ per asset dollar. 62nd percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.3 out of ten. top 26% of 17 in its family; net margin 1.5%. 74th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.3 out of ten. CrossAssetData estimate 4.3/10, confidence 20 of 100 (family median). 50th percentile among 9 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 5.1 out of ten. top 49% of 17 in its family for room to expand. 51st percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.7 out of ten. top 43% of 17 in its family for growth drivers. 57th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 5.2 out of ten. top 48% of 15 in its family for expectations against reality. 52nd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-04-16 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 4, 2026-09-23. Filings on record since 2014. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Electronics and Home Appliance Products 46%, General Merchandise Products 32%, Logistics and Other Services 14%, Online Marketplace and Marketing Services 8%. As tagged in its annual report (Form 20-F, filed 2026-04-16).
Who runs it
Xu, Ran (Chief Executive Officer); Shan, Su (Chief Financial Officer); Zhang, Pang (Chief Human Resources Officer); Li, Carol Yun Yau (director); Ding, Kun (director); Yu, Jennifer Ngar-Wing (director); Scheufele, Caroline (director); Hsieh, Louis (director); Xu, Dingbo (director); Huang, Ming (director); and 1 more. 11 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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