Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. is classed by the SEC under Retail-Retail Stores, NEC (industry code 5990), based in Plano, TX. In its latest annual figures on file, for the fiscal year ended 2025-09-30, it reported revenue of $3.7 billion and a profit of $196 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5990, Retail-Retail Stores, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.7 out of ten, 9 of 9 metrics filed: past 6.5 out of ten, present 7.4 out of ten, future 5.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 4.9 out of ten. -0.7% a year over 10 filed years; profitable in 10 of 10. 49th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 6.2 out of ten. Share count shrank 2.0% a year. 17% of cash flow returned. Insiders: 3 sales, 0 purchases. 62nd percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 7.2 out of ten. ROE 25%: 25¢ of profit per shareholder dollar. Leverage 72%: owes 72¢ per asset dollar. 72nd percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.5 out of ten. top 35% of 17 in its family; net margin 5.3%. 65th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 9.1 out of ten. top 9% of 9 in its family for leadership; chief executive since 2021. 91st percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 6.3 out of ten. top 37% of 17 in its family for room to expand. 63rd percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.9 out of ten. top 41% of 17 in its family for growth drivers. 59th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 5.7 out of ten. top 43% of 15 in its family for expectations against reality. 57th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2025-11-13 for the period ended 2025-09-30 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-03 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-03 (on EDGAR). Newest filing: Form SCHEDULE 13G/A, 2026-10-08. Filings on record since 2006. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 82%, Other Countries 18%. As tagged in its annual report (Form 10-K, filed 2025-11-13).
Who runs it
Paulonis, Denise (President & CEO); Goss, John Howard Jr (SVP & President Sally Beauty); Spinks, Mark Gregory (President Beauty Systems Group); Platz, Marlo Michelle Cormier (Former SVP & CFO); Lee, Adrianne (SVP & CFO); Mcintosh, Kim (GVP, CONTROLLER & CAO); Sherman, Scott C (SVP, CLO and CHRO); Cox, Erin Nealy (director); Bishop, Rachel Rothe (director); Boyer, Jeffrey N (director); and 6 more. 16 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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