Inuvo, Inc. is classed by the SEC under Services-Advertising (industry code 7310), based in Little Rock, AR. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $86 million and a loss of $5 million (its filed statements).
Advertising businessServices-AdvertisingLittle Rock, ARfilings since 19968 of 9 filed, 1 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 7310, Services-Advertising); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.1 out of ten, 8 of 9 metrics filed and 1 estimated: past 5.8 out of ten, present 4.6 out of ten, future 5.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 6.7 out of ten. 2 warning events since 2017; the latest 2021-12-23. 67th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 3.8 out of ten. +1% a year over 9 filed years; profitable in 1 of 6. 38th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 8.3 out of ten. CrossAssetData estimate 8.3/10, confidence 35 of 100 (one part). 83rd percentile among 15 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Financial health (present): 6.4 out of ten. ROE -51%: lost 51¢ per shareholder dollar. Leverage 60%: owes 60¢ per asset dollar. 64th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 4.2 out of ten. bottom 42% of 15 in its family; net margin -5.9%. 42nd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 2.6 out of ten. bottom 26% of 7 in its family for leadership; chief executive since 2026. 26th percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 5.1 out of ten. top 49% of 15 in its family for room to expand. 51st percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 5.9 out of ten. top 41% of 14 in its family for growth drivers. 59th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 3.8 out of ten. bottom 38% of 11 in its family for expectations against reality. 38th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-05 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-11 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-11 for the period ended 2026-08-10 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 1996. Read from EDGAR 2026-10-12.
Who runs it
Buchner, Robert C. (Chief Executive Officer); Howe, Richard K (Chairman & CEO); Ciccone, Derric (President & CFO); Lowenthal, Barry (President); Ruiz, Wallace D (CFO); Parris, Aleesha (Chief Accounting Officer); Bond, Jonathan (director); Cameron, Gordon J (director); Partalo, Sanja (director); Lee, Kenneth Ewell (director). 10 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
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