Bilibili Inc.
Bilibili Inc. is classed by the SEC under Services-Computer Processing & Data Preparation (industry code 7374), based in Shanghai, CN. In its latest annual figures on file, for the fiscal year ended 2019-12-31, it reported revenue of $974 million and a loss of $187 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 7374, Services-Computer Processing & Data Preparation); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.3 out of ten, 7 of 9 metrics filed and 2 estimated: past 6.2 out of ten, present 5.2 out of ten, future 4.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.3 out of ten. No warning events in its filings since 2017. 73rd percentile among 77 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.9 out of ten. +57% a year over 10 filed years; profitable in 1 of 10. 69th percentile among 64 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.3 out of ten. CrossAssetData estimate 3.3/10, confidence 35 of 100 (one part). 33rd percentile among 69 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
- Financial health (present): 4.2 out of ten. ROE 8%: 8¢ of profit per shareholder dollar. Leverage 62%: owes 62¢ per asset dollar. 42nd percentile among 69 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.0 out of ten. top 40% of 68 in its family; net margin 3.9%. 60th percentile among 68 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.1 out of ten. CrossAssetData estimate 5.1/10, confidence 20 of 100 (family median). 50th percentile among 46 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 4.9 out of ten. bottom 49% of 68 in its family for room to expand. 49th percentile among 68 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.2 out of ten. bottom 32% of 64 in its family for growth drivers. 32nd percentile among 64 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.1 out of ten. top 39% of 53 in its family for expectations against reality. 61st percentile among 53 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-04-16 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 6-K, 2026-10-08. Filings on record since 2017. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Value Added Services 39%, Advertising 33%, Mobile Game Services 21%, IP Derivatives and Others 7%. As tagged in its annual report (Form 20-F, filed 2026-04-16).
Who runs it
Chen, Rui (Chairman of the Board and CEO); Li, Ni (Vice Chairwoman and COO); Xu, Yi (President); Fan, Xin (Chief Financial Officer); Ding, Guoqi (director); Gan, Jp (director); He, Eric (director); Li, Feng (director). 8 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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