Reddit, Inc. is classed by the SEC under Services-Computer Processing & Data Preparation (industry code 7374), based in San Francisco, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $2.2 billion and a profit of $530 million (its filed statements).
Usage businessServices-Computer Processing & Data PreparationSan Francisco, CAfilings since 20178 of 9 filed, 1 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 7374, Services-Computer Processing & Data Preparation); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 7.2 out of ten, 8 of 9 metrics filed and 1 estimated: past 5.8 out of ten, present 7.8 out of ten, future 7.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 7.3 out of ten. No warning events in its filings since 2017. 73rd percentile among 77 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 7.1 out of ten. +48.9% a year over 4 filed years; profitable in 1 of 4. 71st percentile among 64 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 1.0 out of ten. Share count grew 52.3% a year. 0% of cash flow returned. Insiders: 497 sales, 4 purchases. 10th percentile among 44 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 6.5 out of ten. ROE 18%: 18¢ of profit per shareholder dollar. Leverage 10%: owes 10¢ per asset dollar. 65th percentile among 69 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 8.6 out of ten. top 14% of 68 in its family; net margin 24.1%. 86th percentile among 68 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 8.1 out of ten. CrossAssetData estimate 8.1/10, confidence 35 of 100 (one part). 81st percentile among 54 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Room to expand (future): 8.2 out of ten. top 18% of 68 in its family for room to expand. 82nd percentile among 68 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 7.6 out of ten. top 24% of 64 in its family for growth drivers. 76th percentile among 64 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 8.0 out of ten. top 20% of 53 in its family for expectations against reality. 80th percentile among 53 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-06 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-31 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-30 (on EDGAR). Newest filing: Form 4, 2026-10-07. Filings on record since 2017. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Advertising 94%, Other Revenue 6%. By geography: United States 81%, Outside the United States 19%. As tagged in its annual report (Form 10-K, filed 2026-02-06).
Who runs it
Huffman, Steve Ladd (CEO & President); Vollero, Andrew (Chief Financial Officer); Wong, Jennifer L. (Chief Operating Officer); Cappuccio, Paul T (Chief Legal Officer); Lee, Benjamin Seong (Chief Legal Officer); Reynolds, Michelle Marie (Chief Accounting Officer); Slowe, Christopher Brian (Chief Technology Officer); Farrell, Sarah E (director); Filikrushel, Patricia (director); Gale, Mary Porter (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-07.
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