KE Holdings Inc.
KE Holdings Inc. is classed by the SEC under Real Estate Agents & Managers (For Others) (industry code 6531), based in Beijing, CN. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $14 billion and a profit of $428 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a brokerage business: prior from its industry code (SEC 6531, Real Estate Agents & Managers (For Others)); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.2 out of ten, 8 of 9 metrics filed and 1 estimated: past 7.2 out of ten, present 6.6 out of ten, future 4.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.9 out of ten. No warning events in its filings since 2020. 79th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 5.7 out of ten. +18.6% a year over 8 filed years; profitable in 4 of 8. 57th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.8 out of ten. Share count shrank 0.9% a year. 100% of cash flow returned. Insiders: 2 sales, 0 purchases. 78th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 7.0 out of ten. ROE 5%: 5¢ of profit per shareholder dollar. Leverage 43%: owes 43¢ per asset dollar. 70th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.3 out of ten. top 26% of 17 in its family; net margin 3.2%. 74th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.4 out of ten. CrossAssetData estimate 4.4/10, confidence 20 of 100 (family median). 50th percentile among 12 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 5.7 out of ten. top 43% of 17 in its family for room to expand. 57th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.0 out of ten. top 50% of 17 in its family for growth drivers. 50th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 3.7 out of ten. bottom 37% of 15 in its family for expectations against reality. 37th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-04-24 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 6-K, 2026-10-08. Filings on record since 2020. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: New Home Transaction Services 32%, Existing Home Transaction Services 27%, Home Transaction Services 23%, Home Renovation and Furnishing Services 16%, Emerging and Other Services 2%. As tagged in its annual report (Form 20-F, filed 2026-04-24).
Who runs it
Peng, Yongdong (Chief Executive Officer); Xu, Tao (xt) (Chief Financial Officer); Shan, Yigang (Executive Director); Xu, Wangang (Executive Director); Chen, Xiaohong (director); Zhu, Hansong (director); Wu, Jun (director); Li, Zhaohui (jeffery) (director). 8 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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