Yelp Inc.
Yelp Inc. is classed by the SEC under Services-Personal Services (industry code 7200), based in San Francisco, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $1.5 billion and a profit of $146 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 7200, Services-Personal Services); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 7.2 out of ten, 9 of 9 metrics filed: past 7.8 out of ten, present 7.4 out of ten, future 6.4 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 8.2 out of ten. No warning events in its filings since 2017. 82nd percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.5 out of ten. +8.3% a year over 10 filed years; profitable in 8 of 10. 65th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.9 out of ten. Share count shrank 3.9% a year. 77% of cash flow returned. Insiders: 58 sales, 0 purchases. 89th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 8.4 out of ten. ROE 20%: 20¢ of profit per shareholder dollar. Leverage 26%: owes 26¢ per asset dollar. 85th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.7 out of ten. top 33% of 11 in its family; net margin 9.9%. 67th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.3 out of ten. top 37% of 10 in its family for leadership; chief executive since 2012. 63rd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.7 out of ten. top 23% of 10 in its family for room to expand. 77th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 6.8 out of ten. top 32% of 10 in its family for growth drivers. 68th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 5.2 out of ten. top 48% of 10 in its family for expectations against reality. 52nd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-27 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form 4, 2026-10-05. Filings on record since 2005. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Advertising Services 65%, Advertising Restaurants and Other 30%, Other Revenue 5%. By geography: United States 99%, All other countries 1%. As tagged in its annual report (Form 10-K, filed 2026-02-27).
Who runs it
Stoppelman, Jeremy (Chief Executive Officer); Schwarzbach, David A (Chief Financial Officer); Nachman, Joseph R (Chief Operating Officer); Orr, Carmen (Chief People Officer); Kuduvalli, Ramesh Akhil (Chief Product Officer); Levy, Alexander Coleman (Chief Technology Officer); Eaton, Sam (Chief Technology Officer); Saldanha, Craig (Chief Product Officer); Anderson, Fred D (director); Barone, Christine (director); and 6 more. 16 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
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