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XPEL

XPEL, Inc.

XPEL, Inc. is classed by the SEC under Coating, Engraving & Allied Services (industry code 3470), based in San Antonio, TX. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $476 million and a profit of $51 million (its filed statements).

Product business Coating, Engraving & Allied Services San Antonio, TX filings since 2019 9 of 9 filed
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Sector peers: RGRIMSRNPKSWBI

6.4/10headline grade
vs its business-model standard
6.6/10past 6.8/10present 5.6/10future

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3470, Coating, Engraving & Allied Services); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 6.4 out of ten, 9 of 9 metrics filed: past 6.6 out of ten, present 6.8 out of ten, future 5.6 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 6.0 out of ten. 1 warning event since 2019; the latest 2021-07-14. 59th percentile among 37 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 8.9 out of ten. +23.3% a year over 8 filed years; profitable in 8 of 8. 89th percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 3.1 out of ten. Share count grew 0.1% a year. 2% of cash flow returned. Insiders: 0 sales, 0 purchases. 31st percentile among 26 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Financial health (present): 7.5 out of ten. ROE 18%: 18¢ of profit per shareholder dollar. Leverage 25%: owes 25¢ per asset dollar. 75th percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 6.9 out of ten. top 31% of 35 in its family; net margin 10.8%. 69th percentile among 35 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 5.1 out of ten. top 49% of 28 in its family for leadership; chief executive since 2019. 51st percentile among 28 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
  • Room to expand (future): 6.2 out of ten. top 38% of 32 in its family for room to expand. 62nd percentile among 32 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 5.7 out of ten. top 43% of 34 in its family for growth drivers. 57th percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 4.3 out of ten. bottom 43% of 34 in its family for expectations against reality. 43rd percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).

The filing record

Newest annual report: Form 10-K filed 2026-02-27 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form SCHEDULE 13G/A, 2026-10-09. Filings on record since 2019. Read from EDGAR 2026-10-12.

Where the revenue comes from

Product and service lines in fiscal 2025: Product Revenue Paint Protection Film 52%, Product Revenue Window Film 20%, Service Revenue Installation Labor 18%, Service Revenue Cutbank Credits 4%, Product Revenue Other 3%, Service Revenue Software 2%. By geography: United States 56%, EU, UK, and Africa 14%, Canada 10%, China 8%, India and Middle East 5%, Asia Other 4%. As tagged in its annual report (Form 10-K, filed 2026-02-27).

Who runs it

Pape, Ryan (President and CEO); Wood, Barry (Senior Vice President/CFO); Crumly, Richard K. (director); Klonne, Mike (director); Bogart, Stacy L (director); North, John F (director); Thornton, Mark Andrew (director). 7 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.

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