Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is classed by the SEC under Retail-Home Furniture, Furnishings & Equipment Stores (industry code 5700), based in San Francisco, CA. In its latest annual figures on file, for the fiscal year ended 2026-02-01, it reported revenue of $7.8 billion and a profit of $1.1 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5700, Retail-Home Furniture, Furnishings & Equipment Stores); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.6 out of ten, 9 of 9 metrics filed: past 7.3 out of ten, present 7.2 out of ten, future 5.0 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.3 out of ten. No warning events in its filings since 2017. 73rd percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.6 out of ten. +4.9% a year over 10 filed years; profitable in 10 of 10. 66th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.4 out of ten. Share count shrank 3.8% a year. 64% of cash flow returned. Insiders: 58 sales, 0 purchases. 84th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 6.7 out of ten. ROE 52%: 52¢ of profit per shareholder dollar. Leverage 62%: owes 62¢ per asset dollar. 67th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.7 out of ten. top 23% of 11 in its family; net margin 13.9%. 77th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 7.2 out of ten. top 28% of 9 in its family for leadership; chief executive since 2011. 72nd percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.9 out of ten. top 41% of 11 in its family for room to expand. 59th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.5 out of ten. bottom 35% of 10 in its family for growth drivers. 35th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.5 out of ten. top 35% of 10 in its family for expectations against reality. 65th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-26 for the period ended 2026-02-01 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-28 for the period ended 2026-08-02 (on EDGAR). Newest results release: Form 8-K filed 2026-08-26 (on EDGAR). Newest filing: Form 144, 2026-10-09. Filings on record since 1995. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2026: Pottery Barn 38%, West Elm 24%, Williams Sonoma 18%, Pottery Barn Kids and Teen 15%, All Other 6%. As tagged in its annual report (Form 10-K, filed 2026-03-26).
Who runs it
Alber, Laura (PRESIDENT & CEO); Kellor, Jennifer (PRESIDENT POTTERY BARN BRAND); Bhargava, Monica (PRESIDENT POTTERY BARN BRAND); Howie, Jeffrey (EVP CHIEF FINANCIAL OFFICER); Smith, Karalyn (EVP CHIEF TALENT OFFICER); Brooks, Jeremy (CHIEF ACCOUNTING OFFICER); King, David Randolph (EVP GENERAL COUNSEL); Bracey, Esi Eggleston (director); Campion, Andrew (director); Huffington, Arianna (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
This file: Overview · Past · Present · Future · Filings · every company on file
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.