Vera Bradley, Inc.
Vera Bradley, Inc. is classed by the SEC under Leather & Leather Products (industry code 3100), based in Roanoke, IN. In its latest annual figures on file, for the fiscal year ended 2026-01-31, it reported revenue of $270 million and a loss of $48 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3100, Leather & Leather Products); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 3.7 out of ten, 9 of 9 metrics filed: past 4.9 out of ten, present 3.2 out of ten, future 3.1 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.5 out of ten. No warning events in its filings since 2017. 75th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 1.1 out of ten. -6.3% a year over 10 filed years; profitable in 7 of 10. 11th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.8 out of ten. Share count shrank 4.0% a year. 100% of cash flow returned. Insiders: 0 sales, 7 purchases. 88th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.5 out of ten. ROE -36%: lost 36¢ per shareholder dollar. Leverage 44%: owes 44¢ per asset dollar. 55th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 1.3 out of ten. bottom 13% of 10 in its family; net margin -17.7%. 13th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 1.5 out of ten. bottom 15% of 8 in its family for leadership; chief executive since 2026. 15th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.8 out of ten. bottom 48% of 10 in its family for room to expand. 48th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 1.5 out of ten. bottom 15% of 10 in its family for growth drivers. 15th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.0 out of ten. bottom 20% of 9 in its family for expectations against reality. 20th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-27 for the period ended 2026-01-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-09-15 for the period ended 2026-08-01 (on EDGAR). Newest results release: Form 8-K filed 2026-09-15 (on EDGAR). Newest filing: Form 4, 2026-10-07. Filings on record since 2010. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2026: Direct 85%, Indirect 16%. As tagged in its annual report (Form 10-K, filed 2026-03-27).
Who runs it
Bickley, Ian (Chief Executive Officer); Layding, Martin (Chief Financial Officer); Dely, Mark C (CHIEF ADMINISTRATIVE OFFICER); Paraie, Melinda (Chief Branding Officer); Brockman, Ivan (director); Meslow, Andrew (director); Cashman, Kristina K (director); Hall, Robert J (director); Rodriguez, Jessica (director); Tharp, Carrie (director). 10 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-07.
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