United Airlines Holdings, Inc.
United Airlines Holdings, Inc. is classed by the SEC under Air Transportation, Scheduled (industry code 4512), based in Chicago, IL. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $59 billion and a profit of $3.4 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 4512, Air Transportation, Scheduled); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.1 out of ten, 9 of 9 metrics filed: past 3.7 out of ten, present 6.0 out of ten, future 5.1 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 1.5 out of ten. 1 warning event since 2017; the latest 2018-08-24. 15th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 4.5 out of ten. +5.5% a year over 10 filed years; profitable in 8 of 10. 46th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 5.5 out of ten. Share count shrank 0.2% a year. 3% of cash flow returned. Insiders: 14 sales, 0 purchases. 55th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.5 out of ten. ROE 22%: 22¢ of profit per shareholder dollar. Leverage 80%: owes 80¢ per asset dollar. 55th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.7 out of ten. top 33% of 14 in its family; net margin 5.7%. 67th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.4 out of ten. top 46% of 10 in its family for leadership; chief executive since 2020. 54th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.7 out of ten. top 44% of 14 in its family for room to expand. 56th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.5 out of ten. top 45% of 14 in its family for growth drivers. 55th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 4.2 out of ten. bottom 42% of 14 in its family for expectations against reality. 42nd percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-12 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-16 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-15 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 1994. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Passenger 91%, Product and Service Other 7%, Cargo and Freight 3%. As tagged in its annual report (Form 10-K, filed 2026-02-12).
Who runs it
Kirby, J Scott (Chief Executive Officer); Hart, Brett J (President); Bokemeier, Brigitte (Vice President & Controller); Leskinen, Michael D. (EVP & Chief Financial Officer); Nocella, Andrew P (EVP & Chief Commercial Officer); Enqvist, Torbjorn J (EVP & Chief Operations Officer); Gebo, Kate (EVP HR and Labor Relations); Brewer, Rosalind G (director); Friend, Matthew (director); Isaacson, Walter (director); and 7 more. 17 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
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