Under Armour, Inc.
Under Armour, Inc. is classed by the SEC under Apparel & Other Finishd Prods of Fabrics & Similar Matl (industry code 2300), based in Baltimore, MD. In its latest annual figures on file, for the fiscal year ended 2026-03-31, it reported revenue of $5.0 billion and a loss of $496 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 2300, Apparel & Other Finishd Prods of Fabrics & Similar Matl); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.0 out of ten, 9 of 9 metrics filed: past 5.1 out of ten, present 3.7 out of ten, future 3.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 6.0 out of ten. No warning events in its filings since 2017. 61st percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 3.5 out of ten. +0.3% a year over 10 filed years; profitable in 5 of 10. 35th percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.0 out of ten. Share count shrank 2.6% a year. 87% of cash flow returned. Insiders: 0 sales, 1 purchases. 70th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 3.4 out of ten. ROE -35%: lost 35¢ per shareholder dollar. Leverage 68%: owes 68¢ per asset dollar. 34th percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 3.8 out of ten. bottom 38% of 19 in its family; net margin -10%. 38th percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.0 out of ten. bottom 40% of 10 in its family for leadership; chief executive since 2024. 40th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 3.3 out of ten. bottom 33% of 19 in its family for room to expand. 33rd percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.4 out of ten. bottom 34% of 19 in its family for growth drivers. 34th percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.5 out of ten. bottom 25% of 17 in its family for expectations against reality. 25th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-05-19 for the period ended 2026-03-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-07 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 2005. Read from EDGAR 2026-10-12.
Who runs it
Plank, Kevin A (President and CEO); Peake, Adam (President of the Americas); Taleghani, Reza (Chief Financial Officer); Pestridge, Simon James (Chief Marketing Officer); Aumen, Eric J (Chief Accounting Officer); Liedtke, Eric (Chief Marketing Officer); Shadman, Mehri (Chief Legal Officer); Curran, Shawn (Chief Supply Chain Officer); Trent, Kara (Chief Merchandising Officer); Coltharp, Douglas E (director); and 10 more. 20 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
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