The Trade Desk, Inc.
The Trade Desk, Inc. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Ventura, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $2.9 billion and a profit of $443 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.4 out of ten, 9 of 9 metrics filed: past 6.7 out of ten, present 6.2 out of ten, future 6.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 1.6 out of ten. 2 warning events since 2017; the latest 2026-03-25. 16th percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 8.3 out of ten. +34.4% a year over 10 filed years; profitable in 10 of 10. 83rd percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.8 out of ten. Share count shrank 0.4% a year. 97% of cash flow returned. Insiders: 3 sales, 4 purchases. 78th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 6.4 out of ten. ROE 18%: 18¢ of profit per shareholder dollar. Leverage 60%: owes 60¢ per asset dollar. 64th percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 8.1 out of ten. top 19% of 73 in its family; net margin 15.3%. 81st percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 3.1 out of ten. bottom 31% of 34 in its family for leadership; chief executive since 2016. 31st percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.2 out of ten. top 28% of 71 in its family for room to expand. 72nd percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 6.7 out of ten. top 33% of 70 in its family for growth drivers. 67th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 5.2 out of ten. top 48% of 65 in its family for expectations against reality. 52nd percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-27 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form DEFA14A, 2026-10-08. Filings on record since 2016. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 86%, Outside the United States 14%. As tagged in its annual report (Form 10-K, filed 2026-02-27).
Who runs it
Green, Jeffrey Terry (President and CEO); Olmstead, Nathan (Chief Financial Officer); Kayyal, Alex (Chief Financial Officer); Schenkein, Laura (Chief Financial Officer); Kundra, Vivek (Chief Operating Officer); Davis, Tahnil R. (Chief Accounting Officer & EVP); Grant, Jay R (Chief Legal Officer); Jacobson, Samantha (Chief Strategy Officer); Price, Penry W (director); Haddad, David Alan (director); and 5 more. 15 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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