TRUG

TruGolf Holdings, Inc.

TruGolf Holdings, Inc. is classed by the SEC under Sporting & Athletic Goods, NEC (industry code 3949), based in Plantation, FL. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $19 million and a loss of $15 million (its filed statements).

Product business Sporting & Athletic Goods, NEC Plantation, FL filings since 2021 6 of 9 filed, 3 estimated

Sector peers: GMEXKBSXNWTGESCA

3.5/10headline grade
vs its business-model standard

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3949, Sporting & Athletic Goods, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 3.5 out of ten, 6 of 9 metrics filed and 3 estimated: past 1.8 out of ten, present 3.2 out of ten, future 5.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 0.4 out of ten. 17 warning events since 2021; the latest 2026-08-21. 4th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 3.5 out of ten. -4.2% a year over 3 filed years; profitable in 0 of 3. 35th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 0.4 out of ten. CrossAssetData estimate 0.4/10, confidence 35 of 100 (one part). 4th percentile among 12 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
  • Financial health (present): 2.5 out of ten. ROE -354%: lost 354¢ per shareholder dollar. Leverage 79%: owes 79¢ per asset dollar. 25th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 2.6 out of ten. bottom 26% of 12 in its family; net margin -80.7%. 26th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 5.2 out of ten. CrossAssetData estimate 5.2/10, confidence 20 of 100 (family median). 50th percentile among 9 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
  • Room to expand (future): 6.0 out of ten. top 40% of 12 in its family for room to expand. 60th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 6.1 out of ten. top 39% of 12 in its family for growth drivers. 61st percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 5.2 out of ten. CrossAssetData estimate 5.2/10, confidence 20 of 100 (family median). 50th percentile among 10 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.

The filing record

Newest annual report: Form 10-K filed 2026-04-15 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-14 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2025-02-19 for the period ended 2025-02-18 (on EDGAR). Newest filing: Form 8-K, 2026-10-09. Filings on record since 2021. Read from EDGAR 2026-10-12.

Where the revenue comes from

Product and service lines in fiscal 2025: Golf Simulators 78%, Content Software Subscriptions 20%, Other 3%, Franchise Revenue under 1%. As tagged in its annual report (Form 10-K, filed 2026-04-15).

Who runs it

Polanen, Humphrey P (Chief Executive Officer); Passey, Steven K (Chief Financial Officer). 2 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.

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