System1, Inc. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Marina Del Rey, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $266 million and a loss of $81 million (its filed statements).
Subscription businessServices-Computer Programming, Data Processing, Etc.Marina Del Rey, CAfilings since 20207 of 9 filed, 2 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 3.1 out of ten, 7 of 9 metrics filed and 2 estimated: past 4.1 out of ten, present 2.1 out of ten, future 3.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 0.3 out of ten. 21 warning events since 2020; the latest 2025-12-12. 3rd percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 1.6 out of ten. -21.1% a year over 4 filed years; profitable in 1 of 4. 16th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 9.9 out of ten. CrossAssetData estimate 9.9/10, confidence 35 of 100 (one part). 99th percentile among 74 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Financial health (present): 2.2 out of ten. ROE -214%: lost 214¢ per shareholder dollar. Leverage 92%: owes 92¢ per asset dollar. 22nd percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 2.4 out of ten. bottom 24% of 73 in its family; net margin -24.6%. 24th percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 1.4 out of ten. CrossAssetData estimate 1.4/10, confidence 35 of 100 (one part). 14th percentile among 47 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Room to expand (future): 2.3 out of ten. bottom 23% of 71 in its family for room to expand. 23rd percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 4.0 out of ten. bottom 40% of 70 in its family for growth drivers. 40th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 3.6 out of ten. bottom 36% of 65 in its family for expectations against reality. 36th percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-11 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form EFFECT, 2026-08-06. Filings on record since 2020. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Marketing 65%, Products 35%. By geography: United States 99%, Other countries 1%. As tagged in its annual report (Form 10-K, filed 2026-03-11).
Who runs it
Ursini, Charles (President & COO); Kidambi, Tridivesh (Chief Financial Officer); Kumar, Tanmay (Chief Financial Officer); Coppola, Brian (Chief Ad Operations Officer); Sestanovich, Elizabeth (Chief People Officer); Weinrot, Daniel J (General Counsel & Secretary); Caswell, Ryan R. (director); Martire, Frank R (director); Civantos, John (director); Horn, Caroline (director); and 2 more. 12 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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