Sonos, Inc.
Sonos, Inc. is classed by the SEC under Household Audio & Video Equipment (industry code 3651), based in Santa Barbara, CA. In its latest annual figures on file, for the fiscal year ended 2025-09-27, it reported revenue of $1.4 billion and a loss of $61 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3651, Household Audio & Video Equipment); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.8 out of ten, 9 of 9 metrics filed: past 6.3 out of ten, present 5.8 out of ten, future 5.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 4.4 out of ten. 1 warning event since 2017; the latest 2024-12-16. 44th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.3 out of ten. +5.4% a year over 10 filed years; profitable in 2 of 10. 63rd percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 9.1 out of ten. Share count shrank 4.3% a year. 73% of cash flow returned. Insiders: 6 sales, 2 purchases. 91st percentile among 4 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 6.1 out of ten. ROE -17%: lost 17¢ per shareholder dollar. Leverage 57%: owes 57¢ per asset dollar. 61st percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.5 out of ten. top 35% of 9 in its family; net margin -4.2%. 65th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.1 out of ten. bottom 41% of 6 in its family for leadership; chief executive since 2025. 41st percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.9 out of ten. top 21% of 9 in its family for room to expand. 79th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.1 out of ten. bottom 31% of 9 in its family for growth drivers. 31st percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.8 out of ten. bottom 28% of 9 in its family for expectations against reality. 28th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2025-11-14 for the period ended 2025-09-27 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-29 for the period ended 2026-06-27 (on EDGAR). Newest results release: Form 8-K filed 2026-07-29 (on EDGAR). Newest filing: Form 4, 2026-09-28. Filings on record since 2005. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Sonos Speakers 78%, Sonos System Products 17%, Partner Products and Other Revenue 5%. By geography: Americas 64%, Europe, Middle East and Africa ("EMEA") 31%, Asia Pacific ("APAC") 6%. As tagged in its annual report (Form 10-K, filed 2025-11-14).
Who runs it
Conrad, Thomas (Chief Executive Officer); Casey, Saori (Chief Financial Officer); Barbieri, Frank (Chief Operating Officer); Lazarus, Edward P (Chief Legal Officer); Millington, Nicholas (Chief Innovation Officer); Boone, Karen (director); Genachowski, Julius (director); Arabia, Carmine (director); Barra, Hugo (director); Coles, Joanna (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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