Snap Inc.
Snap Inc. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Santa Monica, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $5.9 billion and a loss of $460 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.6 out of ten, 9 of 9 metrics filed: past 6.6 out of ten, present 5.6 out of ten, future 4.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.4 out of ten. +34.8% a year over 10 filed years; profitable in 0 of 10. 64th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 6.7 out of ten. Share count grew 1.8% a year. 95% of cash flow returned. Insiders: 55 sales, 0 purchases. 67th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.5 out of ten. ROE -20%: lost 20¢ per shareholder dollar. Leverage 70%: owes 70¢ per asset dollar. 45th percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.2 out of ten. top 38% of 73 in its family; net margin -7.8%. 62nd percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.8 out of ten. top 32% of 34 in its family for leadership; chief executive since 2017. 68th percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.0 out of ten. top 50% of 71 in its family for room to expand. 50th percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.0 out of ten. bottom 40% of 70 in its family for growth drivers. 40th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.1 out of ten. top 39% of 65 in its family for expectations against reality. 61st percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-05 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-04 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-03 (on EDGAR). Newest filing: Form 4, 2026-09-22. Filings on record since 2013. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Advertising Revenue 87%, Other Revenue 13%. By geography: North America 59%, Rest of world 23%, Europe 18%. As tagged in its annual report (Form 10-K, filed 2026-02-05).
Who runs it
Spiegel, Evan (Chief Executive Officer); Hott, Douglas (Chief Financial Officer); Andersen, Derek (Chief Financial Officer); Harris, Ronan (Chief Commercial Officer); Mohan, Ajit (Chief Business Officer); Morrow, Rebecca (Chief Accounting Officer); Murphy, Robert C. (Chief Technology Officer); Briers, Zachary M (General Counsel); O'Sullivan, Michael J. (General Counsel); Coffey, Kelly (director); and 10 more. 20 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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