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SGA

Saga Communications, Inc.

Saga Communications, Inc. is classed by the SEC under Radio Broadcasting Stations (industry code 4832), based in Grosse Pointe Farms, MI. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $116 million and a loss of $8 million (its filed statements).

Advertising business Radio Broadcasting Stations Grosse Pointe Farms, MI filings since 1994 9 of 9 filed
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Sector peers: MDIABBGITSQUONE

5.3/10headline grade
vs its business-model standard
5.6/10past 5.0/10present 5.2/10future

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 4832, Radio Broadcasting Stations); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 5.3 out of ten, 9 of 9 metrics filed: past 5.6 out of ten, present 5.0 out of ten, future 5.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 6.5 out of ten. 4 warning events since 2017; the latest 2026-04-01. 65th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 4.6 out of ten. -1.2% a year over 9 filed years; profitable in 7 of 9. 46th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 6.4 out of ten. Share count grew 1.0% a year. 100% of cash flow returned. Insiders: 0 sales, 0 purchases. 64th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Financial health (present): 6.7 out of ten. ROE -5%: lost 5¢ per shareholder dollar. Leverage 25%: owes 25¢ per asset dollar. 67th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 3.9 out of ten. bottom 39% of 10 in its family; net margin -7.4%. 39th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 4.6 out of ten. bottom 46% of 7 in its family for leadership; chief executive since 2022. 46th percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
  • Room to expand (future): 6.5 out of ten. top 35% of 10 in its family for room to expand. 65th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 4.5 out of ten. bottom 45% of 10 in its family for growth drivers. 45th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 4.8 out of ten. bottom 48% of 10 in its family for expectations against reality. 48th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).

The filing record

Newest annual report: Form 10-K filed 2026-04-14 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-14 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-13 (on EDGAR). Newest filing: Form SCHEDULE 13G/A, 2026-10-08. Filings on record since 1994. Read from EDGAR 2026-10-12.

Where the revenue comes from

Product and service lines in fiscal 2025: Broadcast Advertising Revenue Net 76%, Digital Advertising Revenue 16%, Other Revenue 8%. As tagged in its annual report (Form 10-K, filed 2026-04-14).

Who runs it

Forgy, Christopher (PRESIDENT & CEO); Bush, Samuel D (EVP, TREASURER & CFO); Leland, Wayne (CHIEF OPERATING OFFICER); Lada, Warren S (Chief Operating Officer); Bobinski, Catherine A (SVP, CHIEF ACCOUNTING OFFICER); Brown, Clarke Roger Jr (director); Clarke, Timothy J. (director); Coppedge, Roy F III (director); Scafidi, Michael (director); Schechter, Michael W (director); and 1 more. 11 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.

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