Prudential Financial, Inc.
Prudential Financial, Inc. is classed by the SEC under Life Insurance (industry code 6311), based in Newark, NJ. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $61 billion and a profit of $3.5 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a insurance business: prior from its industry code (SEC 6311, Life Insurance); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.0 out of ten, 9 of 9 metrics filed: past 3.6 out of ten, present 4.4 out of ten, future 4.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 1.7 out of ten. 2 warning events since 2017; the latest 2024-02-21. 17th percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 4.1 out of ten. +0.4% a year over 10 filed years; profitable in 8 of 10. 41st percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 4.7 out of ten. Share count shrank 1.7% a year. 41% of cash flow returned. Insiders: 8 sales, 3 purchases. 47th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.4 out of ten. ROE 11%: 11¢ of profit per shareholder dollar. Leverage 96%: owes 96¢ per asset dollar. 44th percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.2 out of ten. top 39% of 18 in its family; net margin 5.9%. 61st percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 1.7 out of ten. bottom 17% of 13 in its family for leadership; chief executive since 2025. 17th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 3.6 out of ten. bottom 36% of 16 in its family for room to expand. 36th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 3.1 out of ten. bottom 31% of 18 in its family for growth drivers. 31st percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.2 out of ten. top 38% of 18 in its family for expectations against reality. 62nd percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-12 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 (on EDGAR). Newest filing: Form 8-K, 2026-10-09. Filings on record since 2001. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 61%, Japan 22%, Outside the United States and Excluding Japan 17%. As tagged in its annual report (Form 10-K, filed 2026-02-12).
Who runs it
Sullivan, Andrew F (Chief Executive Officer); Lowrey, Charles F (Chairman of the Board); Boyle, Robert E (Senior Vice President); Chappuis, Jacques (Executive Vice President); Case, Scott (Executive Vice President); Schmidt, Timothy L (Senior Vice President); Waldeck, George P Jr. (Executive Vice President); Walia, Vicki (Executive Vice President); Feeney, Caroline (Executive Vice President); Frias, Yanela (EVP and CFO); and 11 more. 21 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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