Purple Innovation, Inc. is classed by the SEC under Household Furniture (industry code 2510), based in Lehi, UT. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $469 million and a loss of $52 million (its filed statements).
Product businessHousehold FurnitureLehi, UTfilings since 20158 of 9 filed, 1 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 2510, Household Furniture); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 3.6 out of ten, 8 of 9 metrics filed and 1 estimated: past 2.8 out of ten, present 3.8 out of ten, future 4.0 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 1.7 out of ten. 20 warning events since 2017; the latest 2026-10-05. 17th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 4.2 out of ten. +11.5% a year over 9 filed years; profitable in 1 of 9. 42nd percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 1.7 out of ten. CrossAssetData estimate 1.7/10, confidence 35 of 100 (one part). 17th percentile among 9 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Financial health (present): 4.6 out of ten. Leverage 110%: owes 110¢ per asset dollar. 46th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 3.7 out of ten. bottom 37% of 9 in its family; net margin -11%. 37th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 2.3 out of ten. bottom 23% of 6 in its family for leadership; chief executive since 2021. 23rd percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 4.6 out of ten. bottom 46% of 9 in its family for room to expand. 46th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 1.8 out of ten. bottom 18% of 9 in its family for growth drivers. 18th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 6.1 out of ten. top 39% of 9 in its family for expectations against reality. 61st percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-31 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-11 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-10 (on EDGAR). Newest filing: Form 8-K, 2026-10-05. Filings on record since 2015. Read from EDGAR 2026-10-12.
Who runs it
Demartini, Robert (Chief Executive Officer); Lucian, Robert Gerard (Chief Financial Officer); Vogensen, Todd E. (Chief Financial Officer); Haynor, Eric Scott (Chief Operating Officer); Hutchings, Jeffrey Layne (Chief Innovation Officer); Kerby, Jeffery Scott (Chief of Owned Retail); Ulrich, George Turner (Principal Accounting Officer). 7 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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