PROG Holdings, Inc. is classed by the SEC under Services-Equipment Rental & Leasing, NEC (industry code 7359), based in Draper, UT. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $2.4 billion and a profit of $147 million (its filed statements).
Rental businessServices-Equipment Rental & Leasing, NECDraper, UTfilings since 20209 of 9 filed
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a rental business: prior from its industry code (SEC 7359, Services-Equipment Rental & Leasing, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.6 out of ten, 9 of 9 metrics filed: past 6.6 out of ten, present 5.8 out of ten, future 4.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 7.5 out of ten. No warning events in its filings since 2020. 75th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 4.3 out of ten. +2.4% a year over 8 filed years; profitable in 7 of 8. 43rd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 8.4 out of ten. Share count shrank 7.8% a year. 55% of cash flow returned. Insiders: 3 sales, 0 purchases. 84th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 7.7 out of ten. ROE 20%: 20¢ of profit per shareholder dollar. Leverage 54%: owes 54¢ per asset dollar. 77th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 3.8 out of ten. bottom 38% of 10 in its family; net margin 6.1%. 38th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 4.8 out of ten. bottom 48% of 5 in its family for leadership; chief executive since 2020. 48th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 5.0 out of ten. top 50% of 10 in its family for room to expand. 50th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 2.7 out of ten. bottom 27% of 10 in its family for growth drivers. 27th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 5.2 out of ten. top 48% of 8 in its family for expectations against reality. 52nd percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-18 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-30 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-29 (on EDGAR). Newest filing: Form 4, 2026-08-06. Filings on record since 2020. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Lease Revenues and Fees 96%, Other Revenues 4%. As tagged in its annual report (Form 10-K, filed 2026-02-18).
Who runs it
Michaels, Steven A (Chairman, President and CEO); Wright, Lee A. (President - Purchasing Power); Garner, Brian (Chief Financial Officer); King, Michael Todd (Chief Legal and Compliance Off); Doman, Curtis Linn (Chief Innovation Officer-PROG); Sewell, George M (CAO, SVP Fin Rep); Curling, Douglas C (director); Day, Cynthia N (director); Julian, Robert K. (director); Martinez, Ramon Michael (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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