Planet Fitness, Inc.
Planet Fitness, Inc. is classed by the SEC under Services-Membership Sports & Recreation Clubs (industry code 7997), based in Hampton, NH. Its filings are on EDGAR under CIK 1637207; the figures the desk reads are not on file yet.
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 7997, Services-Membership Sports & Recreation Clubs); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.6 out of ten, 8 of 9 metrics filed and 1 estimated: past 7.2 out of ten, present 4.5 out of ten, future 5.4 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.5 out of ten. +14.9% a year over 10 filed years; profitable in 9 of 10. 65th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.8 out of ten. CrossAssetData estimate 8.8/10, confidence 35 of 100 (one part). 88th percentile among 5 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
- Financial health (present): 4.3 out of ten. Leverage 116%: owes 116¢ per asset dollar. 43rd percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 5.7 out of ten. top 43% of 5 in its family; net margin 16.5%. 57th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 2.7 out of ten. bottom 27% of 4 in its family for leadership; chief executive since 2024. 27th percentile among 4 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.2 out of ten. top 48% of 5 in its family for room to expand. 52nd percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.3 out of ten. bottom 43% of 5 in its family for growth drivers. 43rd percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 7.0 out of ten. top 30% of 5 in its family for expectations against reality. 70th percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-25 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form 4, 2026-10-05. Filings on record since 2015. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Corporate Owned Club 41%, Franchise 35%, Equipment 23%. By geography: United States 97%, Rest of world 3%. As tagged in its annual report (Form 10-K, filed 2026-02-25).
Who runs it
Keating, Colleen (Chief Executive Officer); Benson, Craig R (Interim CEO); Sudhanshu, Priyadarshi (CFO & President, International); Fitzgerald, Thomas J III (Chief Financial Officer); Stasz, Jay (Chief Financial Officer); Bode, William (Chief Operating Officer); Povinelli, Brian (Chief Marketing Officer); Anderson, Enshalla (director); Beard,, Stephen W. (director); Rathke, Frances G (director); and 5 more. 15 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
This file: Overview · Past · Present · Future · Filings · every company on file
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.