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PLBY

Playboy, Inc.

Playboy, Inc. is classed by the SEC under Retail-Miscellaneous Retail (industry code 5900), based in Los Angeles, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $121 million and a loss of $13 million (its filed statements).

Retail business Retail-Miscellaneous Retail Los Angeles, CA filings since 2020 8 of 9 filed, 1 estimated
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Sector peers: TMSLIVEREALSPH

3.0/10headline grade
vs its business-model standard
0.7/10past 3.1/10present 4.8/10future

Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5900, Retail-Miscellaneous Retail); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.

The grade, in three tenses

Headline 3.0 out of ten, 8 of 9 metrics filed and 1 estimated: past 0.7 out of ten, present 3.1 out of ten, future 4.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.

The nine metrics

  • Surviving crises (past): 0.4 out of ten. 12 warning events since 2020; the latest 2026-03-31. 4th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Track record (past): 1.3 out of ten. -3.9% a year over 6 filed years; profitable in 0 of 6. 13th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Shareholder treatment (past): 0.4 out of ten. CrossAssetData estimate 0.4/10, confidence 35 of 100 (one part). 4th percentile among 12 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
  • Financial health (present): 3.6 out of ten. ROE -69%: lost 69¢ per shareholder dollar. Leverage 94%: owes 94¢ per asset dollar. 36th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Industry position (present): 3.1 out of ten. bottom 31% of 12 in its family; net margin -10.5%. 31st percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Leadership (present): 2.0 out of ten. bottom 20% of 7 in its family for leadership; chief executive since 2021. 20th percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
  • Room to expand (future): 4.5 out of ten. bottom 45% of 12 in its family for room to expand. 45th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Growth drivers (future): 1.7 out of ten. bottom 17% of 11 in its family for growth drivers. 17th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
  • Expectations vs reality (future): 9.2 out of ten. top 8% of 10 in its family for expectations against reality. 92nd percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).

The filing record

Newest annual report: Form 10-K filed 2026-03-16 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-10 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-10 (on EDGAR). Newest filing: Form 4, 2026-09-09. Filings on record since 2020. Read from EDGAR 2026-10-12.

Where the revenue comes from

Product and service lines in fiscal 2025: Consumer Products 59%, Trademark Licensing 38%, Digital Subscriptions and Products 3%, Events and Sponsorships under 1%. By geography: United States 33%, Australia 24%, Luxembourg 17%, China 10%, United Kingdom 10%, Other 6%. As tagged in its annual report (Form 10-K, filed 2026-03-16).

Who runs it

Kohn, Bernhard L III (CEO & President); Crossman, Marc (CFO & COO); Miller, David Edward (Pres., Playboy, Media & Brand); Riley, Christopher (General Counsel & Secretary); Edmonds, Tracey E (director); Byborg, Enterprises S.a. (director); Docler, Holding S.a R.l. (director); Gattyan, Gyorgy (director); Million, S.a R.l. (director); Rizvi, Suhail (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.

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