Newell Brands Inc.
Newell Brands Inc. is classed by the SEC under Plastics Products, NEC (industry code 3089), based in Atlanta, GA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $7.2 billion and a loss of $285 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3089, Plastics Products, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 2.8 out of ten, 9 of 9 metrics filed: past 1.7 out of ten, present 3.3 out of ten, future 3.3 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 0.6 out of ten. 2 warning events since 2017; the latest 2019-03-04. 6th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 0.8 out of ten. -2.7% a year over 10 filed years; profitable in 5 of 10. 8th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 5.0 out of ten. Share count grew 0.1% a year. 25% of cash flow returned. Insiders: 6 sales, 0 purchases. 50th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 2.1 out of ten. ROE -12%: lost 12¢ per shareholder dollar. Leverage 78%: owes 78¢ per asset dollar. 21st percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 3.9 out of ten. bottom 39% of 9 in its family; net margin -4%. 39th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.8 out of ten. bottom 48% of 8 in its family for leadership; chief executive since 2023. 48th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 2.9 out of ten. bottom 29% of 9 in its family for room to expand. 29th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.0 out of ten. bottom 40% of 9 in its family for growth drivers. 40th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.8 out of ten. bottom 28% of 9 in its family for expectations against reality. 28th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-13 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-31 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-31 (on EDGAR). Newest filing: Form 8-K, 2026-10-02. Filings on record since 1995. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Home and Commercial 52%, Learning and Development 37%, Outdoor and Recreation 10%. By geography: United States 61%, Europe, Middle East and Africa 17%, Latin America 11%, Asia Pacific 7%, Canada 4%. As tagged in its annual report (Form 10-K, filed 2026-02-13).
Who runs it
Peterson, Christopher H (President & CEO); Mcdermott, Michael P (Segment Co-CEO, Home & Com.); Posthauer, Robert F. (President, Home & Com. - Com.); Huet, Melanie Arlene (President, Home & Com - Home); Malkoski, Kristine Kay (President, Learning & Dev.); Duran, Nicolas (President, Outdoor & Rec.); Erceg, Mark J (Chief Financial Officer); Turner, Bradford R (Chief Legal & Admin. Officer); Schmidt, Robert Andrew (Chief Accounting Officer); Platt, Tracy L (Chief Human Resources Officer); and 8 more. 18 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
This file: Overview · Past · Present · Future · Filings · every company on file
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.