Natural Health Trends Corp. is classed by the SEC under Wholesale-Miscellaneous Nondurable Goods (industry code 5190), based in Rolling Hills Estates, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $40 million and a loss of $882 thousand (its filed statements).
Distribution businessWholesale-Miscellaneous Nondurable GoodsRolling Hills Estates, CAfilings since 19968 of 9 filed, 1 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a distribution business: prior from its industry code (SEC 5190, Wholesale-Miscellaneous Nondurable Goods); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.1 out of ten, 8 of 9 metrics filed and 1 estimated: past 3.1 out of ten, present 4.2 out of ten, future 4.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 2.4 out of ten. 5 warning events since 2017; the latest 2025-03-13. 24th percentile among 36 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 1.5 out of ten. -18.2% a year over 9 filed years; profitable in 7 of 9. 15th percentile among 35 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 6.9 out of ten. Share count grew 0.2% a year. 100% of cash flow returned. Insiders: 0 sales, 0 purchases. 69th percentile among 25 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 6.2 out of ten. ROE -4%: lost 4¢ per shareholder dollar. Leverage 39%: owes 39¢ per asset dollar. 62nd percentile among 32 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 2.2 out of ten. bottom 22% of 35 in its family; net margin -2.2%. 22nd percentile among 35 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 5.3 out of ten. CrossAssetData estimate 5.3/10, confidence 20 of 100 (family median). 50th percentile among 24 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
Room to expand (future): 6.7 out of ten. top 33% of 34 in its family for room to expand. 67th percentile among 34 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 5.0 out of ten. bottom 50% of 35 in its family for growth drivers. 50th percentile among 35 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 2.9 out of ten. bottom 28% of 31 in its family for expectations against reality. 28th percentile among 31 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-20 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-29 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-29 (on EDGAR). Newest filing: Form 10-Q, 2026-07-29. Filings on record since 1996. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Product 97%, Administrative Fees Freight and Other 3%. By geography: Hong Kong 82%, Taiwan 4%, Peru and Colombia 3%, United States 3%, China 2%, Europe 1%. As tagged in its annual report (Form 10-K, filed 2026-02-20).
Who runs it
Sun, Ellen (director). 1 officer or director has filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.