Netflix, Inc.
Netflix, Inc. is classed by the SEC under Services-Video Tape Rental (industry code 7841), based in Los Gatos, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $45 billion and a profit of $11 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7841, Services-Video Tape Rental); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 7.5 out of ten, 9 of 9 metrics filed: past 7.5 out of ten, present 7.7 out of ten, future 7.4 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 9.4 out of ten. +19.9% a year over 10 filed years; profitable in 10 of 10. 94th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 4.7 out of ten. Share count grew 112.7% a year. 86% of cash flow returned. Insiders: 125 sales, 0 purchases. 47th percentile among 3 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 8.3 out of ten. ROE 41%: 41¢ of profit per shareholder dollar. Leverage 52%: owes 52¢ per asset dollar. 83rd percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 9.3 out of ten. top 7% of 8 in its family; net margin 24.3%. 93rd percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.2 out of ten. bottom 42% of 6 in its family for leadership; chief executive since 2023. 42nd percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.7 out of ten. top 23% of 7 in its family for room to expand. 77th percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 6.9 out of ten. top 31% of 8 in its family for growth drivers. 69th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 7.7 out of ten. top 23% of 8 in its family for expectations against reality. 77th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-01-23 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-17 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-16 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 2000. Read from EDGAR 2026-10-12.
Who runs it
Peters, Gregory K (Co-CEO); Sarandos, Theodore A (Co-CEO); Hastings, Reed (Executive Chairman); Neumann, Spencer Adam (Chief Financial Officer); Karbowski, Jeffrey William (Chief Accounting Officer); Kilgore, Leslie J (Chief Marketing Officer); Hyman, David A (Chief Legal Officer); Willems, Cletus R (Chief Global Affairs Officer); Barton, Richard N (director); Dopfner, Mathias (director); and 7 more. 17 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
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