McDonald's Corporation
McDonald's Corporation is classed by the SEC under Retail-Eating Places (industry code 5812), based in Chicago, IL. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $27 billion and a profit of $8.6 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5812, Retail-Eating Places); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.3 out of ten, 9 of 9 metrics filed: past 6.3 out of ten, present 6.2 out of ten, future 6.6 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.6 out of ten. No warning events in its filings since 2017. 76th percentile among 43 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 4.0 out of ten. +1% a year over 10 filed years; profitable in 10 of 10. 40th percentile among 42 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 7.0 out of ten. Share count shrank 1.1% a year. 76% of cash flow returned. Insiders: 22 sales, 0 purchases. 70th percentile among 37 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.5 out of ten. Leverage 103%: owes 103¢ per asset dollar. 45th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 8.1 out of ten. top 19% of 43 in its family; net margin 31.9%. 81st percentile among 43 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 7.0 out of ten. top 30% of 28 in its family for leadership; chief executive since 2019. 70th percentile among 28 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.4 out of ten. top 46% of 41 in its family for room to expand. 54th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 7.0 out of ten. top 30% of 42 in its family for growth drivers. 70th percentile among 42 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.7 out of ten. top 33% of 39 in its family for expectations against reality. 67th percentile among 39 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-24 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 1994. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: International Operated Markets 51%, US Market 40%, International Developmental Licensed Markets and Corporate 9%. As tagged in its annual report (Form 10-K, filed 2026-02-24).
Who runs it
Kempczinski, Christopher J (Chairman and CEO); Anderson, Skye (President, McDonald's USA); Erlinger, Joseph M. (President, McDonald's USA); Baroni, Dario (President, IDL); Steijaert, Manuel Jm (EVP - President, IOM); Borden, Ian Frederick (EVP - CFO); Ralls-Morrison, Desiree (EVP, Chief Legal Officer); Banner, Jonathan (EVP - Chief Impact Officer); Boyd, Tiffanie L. (EVP - Chief People Officer); Rice, Brian S (EVP-Global Chief Info. Officer); and 14 more. 24 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
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