Mattel, Inc.
Mattel, Inc. is classed by the SEC under Dolls & Stuffed Toys (industry code 3942), based in El Segundo, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $5.3 billion and a profit of $398 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3942, Dolls & Stuffed Toys); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.8 out of ten, 9 of 9 metrics filed: past 3.8 out of ten, present 7.1 out of ten, future 6.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 0.8 out of ten. 6 warning events since 2017; the latest 2024-02-29. 8th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 3.8 out of ten. -0.2% a year over 10 filed years; profitable in 7 of 10. 38th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.3 out of ten. Share count shrank 3.6% a year. 53% of cash flow returned. Insiders: 1 sales, 1 purchases. 83rd percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 6.8 out of ten. ROE 18%: 18¢ of profit per shareholder dollar. Leverage 66%: owes 66¢ per asset dollar. 68th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 8.1 out of ten. top 19% of 6 in its family; net margin 7.4%. 81st percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.3 out of ten. top 37% of 5 in its family for leadership; chief executive since 2018. 63rd percentile among 5 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.0 out of ten. top 50% of 6 in its family for room to expand. 50th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 6.5 out of ten. top 35% of 6 in its family for growth drivers. 65th percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 8.1 out of ten. top 19% of 6 in its family for expectations against reality. 81st percentile among 6 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-23 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 (on EDGAR). Newest filing: Form 4, 2026-10-02. Filings on record since 1994. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: North America 56%, EMEA 25%, Latin America 11%, Asia Pacific 8%. As tagged in its annual report (Form 10-K, filed 2026-02-23).
Who runs it
Kreiz, Ynon (Chairman & CEO); Totzke, Steve (President, Chief Comm Officer); Ruh, Paul (Chief Financial Officer); Stanichi, Roberto Seixas (Pres., Chief Mktg & Brand Ofc); Isaias, Roberto J (EVP & Chief Supply Chain Offr); Ancira, Karen (EVP, Chief People Officer); Anschell, Jonathan (EVP Chief Legal Officer & Sec); Laursen, Soren T (Executive Director); Hugh, Yoon J. (SVP & Corporate Controller); Cisneros, Adriana (director); and 7 more. 17 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-02.
This file: Overview · Past · Present · Future · Filings · every company on file
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.