LiveWire Group, Inc.
LiveWire Group, Inc. is classed by the SEC under Motorcycles, Bicycles & Parts (industry code 3751), based in Milwaukee, WI. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $26 million and a loss of $75 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3751, Motorcycles, Bicycles & Parts); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 2.1 out of ten, 8 of 9 metrics filed and 1 estimated: past 1.1 out of ten, present 1.6 out of ten, future 3.6 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 0.3 out of ten. 4 warning events since 2021; the latest 2026-07-29. 3rd percentile among 30 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 1.3 out of ten. -3.6% a year over 6 filed years; profitable in 0 of 6. 13th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 1.8 out of ten. CrossAssetData estimate 1.8/10, confidence 35 of 100 (one part). 18th percentile among 30 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
- Financial health (present): 1.8 out of ten. ROE -163%: lost 163¢ per shareholder dollar. Leverage 69%: owes 69¢ per asset dollar. 18th percentile among 27 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 1.3 out of ten. bottom 13% of 30 in its family; net margin -292.6%. 13th percentile among 30 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 1.8 out of ten. bottom 18% of 21 in its family for leadership; chief executive since 2023. 18th percentile among 21 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.1 out of ten. bottom 41% of 30 in its family for room to expand. 41st percentile among 30 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 1.9 out of ten. bottom 19% of 29 in its family for growth drivers. 19th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 5.2 out of ten. top 48% of 28 in its family for expectations against reality. 52nd percentile among 28 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-20 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-23 (on EDGAR). Newest filing: Form 144/A, 2026-09-15. Filings on record since 2021. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: STACYC 76%, Electric Motorcycle 24%. By geography: United States 74%, Outside the United States 24%, Austria 2%. As tagged in its annual report (Form 10-K, filed 2026-02-20).
Who runs it
Donnez, Karim (Chief Executive Officer); Nienhuis, Jeremiah (Head of Strat. & Product Ops.); Case, Erica (Head of Human Rcs & Systems); Bekefy, Jon (Head of Global Sales & Mktg.); Gerrard, Allen (General Counsel & Board Sec.); Lehrbaum, Dan (Head of Product Dev. & Design); Hoover, Jennifer (Head Accounting Officer); Ragland, Ryan (Head of Product Dev. & Design); Ryan, Matthew A (director); Cornog, William L (director); and 3 more. 13 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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