Gray Media, Inc.
Gray Media, Inc. is classed by the SEC under Television Broadcasting Stations (industry code 4833), based in Atlanta, GA. Its filings are on EDGAR under CIK 43196; the figures the desk reads are not on file yet.
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a advertising business: prior from its industry code (SEC 4833, Television Broadcasting Stations); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.2 out of ten, 9 of 9 metrics filed: past 6.3 out of ten, present 4.3 out of ten, future 1.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.5 out of ten. No warning events in its filings since 2017. 75th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.7 out of ten. +16% a year over 10 filed years; profitable in 8 of 10. 67th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.6 out of ten. Share count grew 1.4% a year. 6% of cash flow returned. Insiders: 2 sales, 0 purchases. 36th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.3 out of ten. ROE -4%: lost 4¢ per shareholder dollar. Leverage 79%: owes 79¢ per asset dollar. 43rd percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 3.2 out of ten. bottom 32% of 14 in its family; net margin -2.7%. 32nd percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.4 out of ten. top 36% of 10 in its family for leadership; chief executive since 2023. 64th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 3.0 out of ten. bottom 30% of 13 in its family for room to expand. 30th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 0.8 out of ten. bottom 8% of 12 in its family for growth drivers. 8th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.4 out of ten. bottom 24% of 11 in its family for expectations against reality. 24th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-26 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-09-28 (on EDGAR). Newest filing: Form 8-K, 2026-10-09. Filings on record since 1996. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Broadcasting 97%, Production Companies 4%. As tagged in its annual report (Form 10-K, filed 2026-02-26).
Who runs it
Howell, Hilton H Jr (Chairman, President & CEO); Laplatney, D Patrick (President and Co-CEO); Gignac, Jeffrey R (Executive Vice President, CFO); Mcnamara, Sandra Breland (Executive Vice President, COO); Latek, Kevin Paul (EVP Chief L & D Officer); Boger, Richard Lee (director); Garcia, Luis A. (director); Hare, Richard B (director); Howell, Robin Robinson (director); Mcclain, Lorri (director); and 3 more. 13 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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