GoPro, Inc.
GoPro, Inc. is classed by the SEC under Photographic Equipment & Supplies (industry code 3861), based in San Mateo, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $652 million and a loss of $93 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3861, Photographic Equipment & Supplies); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 3.7 out of ten, 8 of 9 metrics filed and 1 estimated: past 3.6 out of ten, present 3.4 out of ten, future 4.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 2.5 out of ten. 2 warning events since 2017; the latest 2026-07-24. 25th percentile among 24 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 1.5 out of ten. -6.4% a year over 10 filed years; profitable in 2 of 10. 15th percentile among 23 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 9.4 out of ten. CrossAssetData estimate 9.4/10, confidence 35 of 100 (one part). 94th percentile among 24 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
- Financial health (present): 3.1 out of ten. ROE -122%: lost 122¢ per shareholder dollar. Leverage 82%: owes 82¢ per asset dollar. 31st percentile among 24 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 2.2 out of ten. bottom 22% of 23 in its family; net margin -14.3%. 22nd percentile among 23 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.1 out of ten. top 39% of 18 in its family for leadership; chief executive since 2014. 61st percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.1 out of ten. top 49% of 23 in its family for room to expand. 51st percentile among 23 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 2.7 out of ten. bottom 27% of 23 in its family for growth drivers. 27th percentile among 23 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 4.6 out of ten. bottom 46% of 22 in its family for expectations against reality. 46th percentile among 22 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-12 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-10 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-10 (on EDGAR). Newest filing: Form 424B3, 2026-09-17. Filings on record since 2010. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Hardware 84%, Subscription and Services 16%. By geography: Americas 59%, EMEA 29%, Asia Pacific 12%. As tagged in its annual report (Form 10-K, filed 2026-03-12).
Who runs it
Woodman, Nicholas (CEO, Chairman of the Board); Mcgee, Brian (President and COO); Tratt, Brian Robert (SVP, Chief Financial Officer); Lafrades, Charles (Chief Accounting Officer); Stephen, Jason Christopher (SVP, General Counsel); Jahnke, Dean (SVP, Global Sales, CM, RE); Nakayama, Vincent G. (SVP, Engineering); Ahmad-Taylor, Tyrone (director); Culp, Hogue Emily S. (director); Dennison, Michael C. (director); and 3 more. 13 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
This file: Overview · Past · Present · Future · Filings · every company on file
Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.