Greenlane Holdings, Inc. is classed by the SEC under Wholesale-Durable Goods, NEC (industry code 5099), based in Boca Raton, FL. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $4 million and a loss of $86 million (its filed statements).
Distribution businessWholesale-Durable Goods, NECBoca Raton, FLfilings since 20188 of 9 filed, 1 estimated
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a distribution business: prior from its industry code (SEC 5099, Wholesale-Durable Goods, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 1.4 out of ten, 8 of 9 metrics filed and 1 estimated: past 0.4 out of ten, present 1.3 out of ten, future 2.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 0.3 out of ten. 25 warning events since 2018; the latest 2026-10-07. 3rd percentile among 51 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 0.5 out of ten. -41.2% a year over 8 filed years; profitable in 0 of 8. 5th percentile among 50 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 0.7 out of ten. CrossAssetData estimate 0.7/10, confidence 35 of 100 (one part). 7th percentile among 50 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
Financial health (present): 2.8 out of ten. ROE -126%: lost 126¢ per shareholder dollar. Leverage 10%: owes 10¢ per asset dollar. 28th percentile among 50 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 0.5 out of ten. bottom 5% of 51 in its family; net margin -1965.1%. 5th percentile among 51 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 0.7 out of ten. bottom 7% of 35 in its family for leadership; chief executive since 2026. 7th percentile among 35 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 3.3 out of ten. bottom 33% of 49 in its family for room to expand. 33rd percentile among 49 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 0.7 out of ten. bottom 7% of 50 in its family for growth drivers. 7th percentile among 50 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 3.6 out of ten. bottom 36% of 44 in its family for expectations against reality. 36th percentile among 44 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-31 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-14 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-14 (on EDGAR). Newest filing: Form 8-K, 2026-10-07. Filings on record since 2018. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 100%, Canada under 1%. As tagged in its annual report (Form 10-K, filed 2026-03-31).
Who runs it
Hitchcock, Jason (Chief Executive Officer); Sher, Barbara (Chief Executive Officer); Guzman-Clark, Vanessa (Chief Financial Officer); Isenberg, Ben (Chief Investment Officer); Ip, Jonathan Hue-Fay (director); Levy, William (director); Linton, Bruce (director); Howe, Michael C (director); Hunter, Donald H (director); Persofsky, Renah (director). 10 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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