e.l.f. Beauty, Inc.
e.l.f. Beauty, Inc. is classed by the SEC under Perfumes, Cosmetics & Other Toilet Preparations (industry code 2844), based in Oakland, CA. In its latest annual figures on file, for the fiscal year ended 2026-03-31, it reported revenue of $1.6 billion and a profit of $26 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 2844, Perfumes, Cosmetics & Other Toilet Preparations); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.1 out of ten, 9 of 9 metrics filed: past 6.5 out of ten, present 5.7 out of ten, future 6.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.2 out of ten. No warning events in its filings since 2017. 72nd percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 7.6 out of ten. +23.7% a year over 10 filed years; profitable in 10 of 10. 76th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.4 out of ten. Share count grew 2.4% a year. 28% of cash flow returned. Insiders: 45 sales, 1 purchases. 34th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.3 out of ten. ROE 2%: 2¢ of profit per shareholder dollar. Leverage 53%: owes 53¢ per asset dollar. 44th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 6.8 out of ten. top 32% of 17 in its family; net margin 1.6%. 68th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 7.0 out of ten. top 30% of 10 in its family for leadership; chief executive since 2016. 70th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 6.3 out of ten. top 37% of 17 in its family for room to expand. 63rd percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 9.1 out of ten. top 9% of 16 in its family for growth drivers. 91st percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 1.8 out of ten. bottom 18% of 16 in its family for expectations against reality. 18th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-05-21 for the period ended 2026-03-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4, 2026-10-05. Filings on record since 2014. Read from EDGAR 2026-10-12.
Where the revenue comes from
By geography: United States 79%, International 21%. As tagged in its annual report (Form 10-K, filed 2026-05-21).
Who runs it
Amin, Tarang (Chief Executive Officer); Fields, Mandy J (Senior Vice President and Chief Financial Officer); Marchisotto, Kory (Senior Vice President, Chief Marketing Officer); Milsten, Scott (Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer); Hartnett, Jennifer Catherine (Chief Commercial Officer); Franks, Joshua Allen (SVP, Operations); Bergh, Charles V (director); Daniele, Tiffany F. (director); Farrell, Matthew (director); Ferreras, Maria (director); and 5 more. 15 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
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