eBay Inc.
eBay Inc. is classed by the SEC under Services-Business Services, NEC (industry code 7389), based in San Jose, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $11 billion and a profit of $2.0 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a marketplace business: prior from its industry code (SEC 7389, Services-Business Services, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.2 out of ten, 9 of 9 metrics filed: past 5.8 out of ten, present 6.9 out of ten, future 5.8 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 5.1 out of ten. 1 warning event since 2017; the latest 2021-08-09. 51st percentile among 105 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 3.8 out of ten. +2% a year over 10 filed years; profitable in 8 of 10. 38th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.9 out of ten. Share count shrank 5.7% a year. 100% of cash flow returned. Insiders: 108 sales, 0 purchases. 89th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 7.5 out of ten. ROE 44%: 44¢ of profit per shareholder dollar. Leverage 74%: owes 74¢ per asset dollar. 76th percentile among 98 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.2 out of ten. top 28% of 101 in its family; net margin 18.3%. 72nd percentile among 101 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.3 out of ten. top 47% of 67 in its family for leadership; chief executive since 2020. 53rd percentile among 67 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.4 out of ten. top 46% of 99 in its family for room to expand. 54th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.9 out of ten. top 41% of 99 in its family for growth drivers. 59th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.3 out of ten. top 37% of 93 in its family for expectations against reality. 63rd percentile among 93 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-19 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4, 2026-10-07. Filings on record since 1998. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Marketplace Revenues 82%, Advertising Revenues 18%. By geography: United States 52%, United Kingdom 14%, Rest of world 14%, China 11%, Germany 9%. As tagged in its annual report (Form 10-K, filed 2026-02-19).
Who runs it
Iannone, Jamie (President and CEO); Alford, Peggy (SVP, Chief Financial Officer); Boone, Cornelius (SVP, Chief People Officer); Loeger, Julie A (SVP, Chief Growth Officer); Rawashdeh, Mazen (SVP, Chief Technology Officer); Spencer, Rebecca (VP, Chief Accounting Officer); Sweetnam, Jordan Douglas Bradley (SVP, Chief Commercial Officer); Wellington, Samantha (SVP, Chief Legal Officer); Chennapragada, Aparna (director); Rowe, Zane (director); and 9 more. 19 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-07.
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