Krispy Kreme, Inc.
Krispy Kreme, Inc. is classed by the SEC under Retail-Food Stores (industry code 5400), based in Charlotte, NC. In its latest annual figures on file, for the fiscal year ended 2025-12-28, it reported revenue of $1.5 billion and a loss of $524 million (its filed statements).
Sector peers: ARKO
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5400, Retail-Food Stores); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.4 out of ten, 9 of 9 metrics filed: past 6.1 out of ten, present 3.8 out of ten, future 4.0 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.5 out of ten. 2 warning events since 2021; the latest 2024-12-11. 75th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 5.0 out of ten. +8% a year over 7 filed years; profitable in 1 of 7. 50th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 5.0 out of ten. Share count grew 0.7% a year. 54% of cash flow returned. Insiders: 1 sales, 8 purchases. 50th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.2 out of ten. ROE -79%: lost 79¢ per shareholder dollar. Leverage 75%: owes 75¢ per asset dollar. 42nd percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 4.2 out of ten. bottom 42% of 2 in its family; net margin -33.9%. 42nd percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 2.5 out of ten. bottom 25% of 2 in its family for leadership; chief executive since 2024. 25th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 2.5 out of ten. bottom 25% of 2 in its family for room to expand. 25th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.8 out of ten. top 42% of 2 in its family for growth drivers. 58th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.5 out of ten. bottom 25% of 2 in its family for expectations against reality. 25th percentile among 2 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-06 for the period ended 2025-12-28 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-06 for the period ended 2026-06-28 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form SCHEDULE 13G, 2026-08-13. Filings on record since 2021. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Finished Product in Shops 94%, Mix and Equipment Revenue From Franchisees 3%, Royalty 2%, Shipping and Handling under 1%, Advertising under 1%. By geography: United States 62%, All other 12%, United Kingdom 11%, Mexico 8%, Australia / New Zealand 8%. As tagged in its annual report (Form 10-K, filed 2026-03-06).
Who runs it
Charlesworth, Josh (President & CEO); Duvivier, Raphael (Chief Financial Officer); Steele, Nicola (Chief Operating Officer); Nicholas, Suk (Chief Commercial Officer); Esposito, Joseph J (Chief Accounting Officer); Holder, Alison (Chief Brand & Product Officer); Yochem, Angela (Chief Technology & Performance); Zandhuis, Terri (Chief People Officer); Mcbride, Kelly P (Chief Accounting Officer); Suess, Lori M. (Head of People and Culture); and 8 more. 18 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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