The Walt Disney Company
The Walt Disney Company is classed by the SEC under Services-Miscellaneous Amusement & Recreation (industry code 7990), based in Burbank, CA. In its latest annual figures on file, for the fiscal year ended 2025-09-27, it reported revenue of $94 billion and a profit of $12 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 7990, Services-Miscellaneous Amusement & Recreation); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.4 out of ten, 9 of 9 metrics filed: past 7.1 out of ten, present 6.1 out of ten, future 5.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 8.2 out of ten. No warning events in its filings since 2018. 82nd percentile among 22 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.8 out of ten. +7% a year over 9 filed years; profitable in 8 of 9. 68th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 6.1 out of ten. Share count shrank 0.3% a year. 23% of cash flow returned. Insiders: 6 sales, 2 purchases. 61st percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 7.1 out of ten. ROE 11%: 11¢ of profit per shareholder dollar. Leverage 42%: owes 42¢ per asset dollar. 71st percentile among 19 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.6 out of ten. top 24% of 20 in its family; net margin 13.1%. 76th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 1.7 out of ten. bottom 17% of 9 in its family for leadership; chief executive since 2026. 17th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.3 out of ten. bottom 43% of 20 in its family for room to expand. 43rd percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.8 out of ten. top 42% of 20 in its family for growth drivers. 58th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 7.1 out of ten. top 29% of 18 in its family for expectations against reality. 71st percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2025-11-13 for the period ended 2025-09-27 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-27 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 4, 2026-10-09. Filings on record since 2018. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Entertainment 44%, Experiences 38%, Sports 18%. As tagged in its annual report (Form 10-K, filed 2025-11-13).
Who runs it
Damaro, Joshua W (Chief Executive Officer); Iger, Robert A (Chief Executive Officer); Walden, Dana (President&Chief Creative Ofcr); Johnston, Hugh F (SEVP & Chief Financial Officer); Roeder, Paul M (Sr EVP and Chief Comm Officer); Coleman, Sonia L (Sr. EVP & Chief People Officer); Schake, Kristina K (Sr. EVP and Chief Comm Officer); Woodford, Brent (EVP, Control, Fin Plan & Tax); Gutierrez, Horacio E (SEVP, CL&GAO); Barra, Mary T (director); and 9 more. 19 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-09.
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