Crocs, Inc.
Crocs, Inc. is classed by the SEC under Rubber & Plastics Footwear (industry code 3021), based in Broomfield, CO. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $4.0 billion and a loss of $81 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3021, Rubber & Plastics Footwear); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.1 out of ten, 9 of 9 metrics filed: past 6.4 out of ten, present 5.6 out of ten, future 3.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 5.9 out of ten. +16.3% a year over 10 filed years; profitable in 8 of 10. 59th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 6.4 out of ten. Share count shrank 4.4% a year. 50% of cash flow returned. Insiders: 12 sales, 5 purchases. 64th percentile among 7 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.7 out of ten. ROE -6%: lost 6¢ per shareholder dollar. Leverage 69%: owes 69¢ per asset dollar. 57th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 5.0 out of ten. top 50% of 10 in its family; net margin -2%. 50th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 6.0 out of ten. top 40% of 8 in its family for leadership; chief executive since 2017. 60th percentile among 8 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.6 out of ten. bottom 46% of 10 in its family for room to expand. 46th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 2.6 out of ten. bottom 26% of 10 in its family for growth drivers. 26th percentile among 10 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 1.3 out of ten. bottom 13% of 9 in its family for expectations against reality. 13th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-12 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-30 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-30 (on EDGAR). Newest filing: Form 4, 2026-09-24. Filings on record since 2005. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Crocs Brand 82%, HEYDUDE Brand 18%. By geography: United States 56%, Outside the United States 44%. As tagged in its annual report (Form 10-K, filed 2026-02-12).
Who runs it
Rees, Andrew (Chief Executive Officer); Campbell, Rupert George (EVP, President of HEYDUDE); Mehlman, Anne (EVP & Crocs Brand President); Reagan, Patraic (EVP, Chief Financial Officer); Healy, Susan L. (EVP, Chief Financial Officer); Reilly, Terence (EVP, Chief Brand Officer); Kaplan, Beth J (director); Smach, Thomas J (director); Bickley, Ian (director); Frasch, Ronald (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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