Cricut, Inc. is classed by the SEC under Special Industry Machinery, NEC (industry code 3559), based in South Jordan, UT. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $709 million and a profit of $77 million (its filed statements).
Product businessSpecial Industry Machinery, NECSouth Jordan, UTfilings since 20209 of 9 filed
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a product business: prior from its industry code (SEC 3559, Special Industry Machinery, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.7 out of ten, 9 of 9 metrics filed: past 5.7 out of ten, present 5.6 out of ten, future 5.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
Surviving crises (past): 8.5 out of ten. No warning events in its filings since 2020. 85th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Track record (past): 3.5 out of ten. +6.5% a year over 7 filed years; profitable in 7 of 7. 35th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Shareholder treatment (past): 6.0 out of ten. Share count shrank 0.5% a year. 92% of cash flow returned. Insiders: 47 sales, 2 purchases. 60th percentile among 11 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Financial health (present): 6.0 out of ten. ROE 22%: 22¢ of profit per shareholder dollar. Leverage 41%: owes 41¢ per asset dollar. 60th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Industry position (present): 5.2 out of ten. top 48% of 13 in its family; net margin 10.8%. 52nd percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Leadership (present): 5.7 out of ten. top 43% of 12 in its family for leadership; chief executive since 2021. 57th percentile among 12 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
Room to expand (future): 7.3 out of ten. top 27% of 13 in its family for room to expand. 73rd percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Growth drivers (future): 2.7 out of ten. bottom 27% of 13 in its family for growth drivers. 27th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
Expectations vs reality (future): 7.8 out of ten. top 22% of 13 in its family for expectations against reality. 78th percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-03-04 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 (on EDGAR). Newest filing: Form 4, 2026-10-07. Filings on record since 2020. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: Accessories and Materials 54%, Subscriptions 46%. By geography: North America 76%, International 24%. As tagged in its annual report (Form 10-K, filed 2026-03-04).
Who runs it
Ashish, Arora (Chief Executive Officer); Shill, Kimball C (Chief Financial Officer); Harmer, Ryan (Principal Accounting Officer); Tuttle, Matt (General Counsel & Secretary); Freeman, Russell (director); Reiff, Melissa (director); Williamson, Billie Ida (director); Zak, Heidi (director); Makler, Jason (director). 9 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-07.
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