Choice Hotels Intnl.
Choice Hotels Intnl. is classed by the SEC under Hotels & Motels (industry code 7011), based in North Bethesda, MD. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $1.6 billion and a profit of $368 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a usage business: prior from its industry code (SEC 7011, Hotels & Motels); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 5.8 out of ten, 9 of 9 metrics filed: past 7.3 out of ten, present 5.2 out of ten, future 5.1 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 6.6 out of ten. No warning events in its filings since 2017. 66th percentile among 28 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 7.3 out of ten. +7.9% a year over 10 filed years; profitable in 10 of 10. 73rd percentile among 27 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 8.5 out of ten. Share count shrank 5.5% a year. 100% of cash flow returned. Insiders: 13 sales, 0 purchases. 85th percentile among 23 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.5 out of ten. ROE 204%: 204¢ of profit per shareholder dollar. Leverage 94%: owes 94¢ per asset dollar. 55th percentile among 26 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 5.3 out of ten. top 47% of 27 in its family; net margin 23.2%. 53rd percentile among 27 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 4.6 out of ten. bottom 46% of 20 in its family for leadership; chief executive since 2026. 46th percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 5.1 out of ten. top 49% of 26 in its family for room to expand. 51st percentile among 26 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.1 out of ten. bottom 41% of 27 in its family for growth drivers. 41st percentile among 27 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.4 out of ten. top 36% of 27 in its family for expectations against reality. 64th percentile among 27 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-19 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-05 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-05 (on EDGAR). Newest filing: Form 8-K, 2026-10-01. Filings on record since 1997. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Franchise and Management Fees 42%, Revenue for Reimbursable Costs From Franchised and Managed Properties 39%, Owned Hotels 8%, Partnership Services and Fees 7%, Other Revenue Topic606 and Not Topic606 5%. As tagged in its annual report (Form 10-K, filed 2026-02-19).
Who runs it
Dragisich, Dominic (President & CEO); Pacious, Patrick (President & CEO); Bainum, Stewart Jr (Chairman); Wu, Simone (Senior Vice President); Oaksmith, Scott E (SVP, Chief Financial Officer); Abdalla, Noha (Chief Marketing Officer); Cimerola, Patrick (Chief Human Resources Officer); Ramirez, Sanchez Raul (Chief Seg & Intl Op Officer); Scozzafava, Anna (Chief Strategy Ofc & SVP, Tech); Lobb, Jeffrey W (SVP & General Counsel); and 11 more. 21 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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