Cracker Barrel Old Country Store, Inc
Cracker Barrel Old Country Store, Inc is classed by the SEC under Retail-Eating Places (industry code 5812), based in Lebanon, TN. In its latest annual figures on file, for the fiscal year ended 2025-08-01, it reported revenue of $3.5 billion and a profit of $46 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5812, Retail-Eating Places); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.6 out of ten, 9 of 9 metrics filed: past 5.8 out of ten, present 4.6 out of ten, future 3.5 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.6 out of ten. No warning events in its filings since 2017. 76th percentile among 43 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 4.7 out of ten. +1.4% a year over 10 filed years; profitable in 9 of 10. 47th percentile among 42 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.9 out of ten. Share count grew 0.4% a year. 27% of cash flow returned. Insiders: 1 sales, 0 purchases. 39th percentile among 37 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.9 out of ten. ROE 7%: 7¢ of profit per shareholder dollar. Leverage 76%: owes 76¢ per asset dollar. 59th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 4.0 out of ten. bottom 40% of 43 in its family; net margin 1%. 40th percentile among 43 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 3.0 out of ten. bottom 30% of 28 in its family for leadership; chief executive since 2026. 30th percentile among 28 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 4.6 out of ten. bottom 46% of 41 in its family for room to expand. 46th percentile among 41 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 2.3 out of ten. bottom 23% of 42 in its family for growth drivers. 23rd percentile among 42 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 4.6 out of ten. bottom 46% of 39 in its family for expectations against reality. 46th percentile among 39 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-09-25 for the period ended 2026-07-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-06-09 for the period ended 2026-05-01 (on EDGAR). Newest results release: Form 8-K filed 2026-09-23 (on EDGAR). Newest filing: Form 4, 2026-10-08. Filings on record since 1998. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2026: Restaurant 81%, Retail 19%. As tagged in its annual report (Form 10-K, filed 2026-09-25).
Who runs it
Masino, Julie D. (CEO); Deno, David J. (President and CEO); Pommells, Craig (SVP & CFO); Hoffmeister, Bruce (SVP, Chief Information Officer); Moore, Sarah O. (SVP & Chief Marketing Officer); Roberts, Donna (SVP, Chief HR Officer); Spurgin, Jim Mark (SVP Chief Supply Chain Officer); Daily, Laura A (SVP,Chief Merch/Retail Supply); Edwards, Christopher Bryant (SVP, Chief Strategy Officer); Hisel, Doug (SVP, Store Operations); and 13 more. 23 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-08.
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